B&O PLAY, Bang & Olufsen?s new brand, has announced its first product offering, the Beolit 12 portable music system. Designed by Danish designer, Cecilie Manz, Beolit 12 features Apple?s AirPlay technology. It allows you to play music wirelessly from your iPod, iPhone, iPad, Mac or PC when connected to your wireless network. It is designed to be portable and has a built-in power supply and a rechargeable battery. The power cord packs neatly away inside the system when not in use. The rechargeable battery has capacity to charge an iPhone or other connected device and play back music for up to 8 hours at normal sound levels.

Also, despite its relatively small size, the Beolit 12 features a 120 Watt digital Class D power amplifier system, which individually drives two 2" tweeters and a 4" woofer. The sound system is designed and tuned by the same sound engineers that delivered the BeoLab 5 high-end speakers from Bang & Olufsen.



Attention to detail has always been a Bang & Olufsen signature competency. An Italian full-grain leather carrying strap is diagonally mounted for stability when the unit is carried around, and the aluminium speaker grill wraps around the unit, making the speaker fabric visible behind the grill to allow for different discrete colour options. The top of the unit, with its volume, power and network controls has a non-slip rubber insert, so you can safely place your mobile device here while charging or playing.

With a recommended consumer price of EUR 699 in Europe and $799 in the USA, the Beolit is the most affordable sound system from the Bang & Olufsen company in many years.

Beolit 12 will begin to arrive in Bang & Olufsen showrooms globally, Bang & Olufsen online store(s), and select Apple stores (including Apple Online store) in late January 2012 in the dark grey option. Additional colors will include yellow, blue, and light grey, and those will arrive in showrooms this Spring 2012.

Specifications