Sony Electronics Inc. today announced new Z8H 8K LED, A8H and MASTER Series A9S OLED, and X950H and X900H 4K LED televisions.

This new lineup features proprietary technologies previously only found in Sony's MASTER Series models.

The TVs are powered by Sony's Picture Processor X1 Ultimate and feature Sony's TRILUMINOS Display reproduce the subtle nuances of color, light and gradation from video lens to living room, offering more shades of red, green and blue than ever before.

The new models also feature Sound-from-Picture Reality, which aligns the position of the sound with the images on the screen to offer a lifelike experience. The new models will continue to deliver the creator's intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX Enhanced, which brings The IMAX Experience into the home.

This lineup also introduces Ambient Optimization, a new technology that optimizes picture and sound quality in any customer environment. To bring this new concept to life, Acoustic Auto Calibration detects where the customer views their TV from during initial setup and calibrates sound quality based on the environment.

In addition to Ambient Optimization, this lineup will feature a new Immersive Edge design concept. A noiseless stand is now located at the edge of the screen and it is less noticeable.

For the upcoming next-generation gaming consoles, select new models will support 8K HDR (7,680 x 4,320) resolution, 4K (3,840 x 2,160) 120fps high frame rate and fast response time via HDMI inputs.

New Lineup Highlights

• Z8H's New Frame Tweeter: Enhanced picture quality, slim design and Sound-from-Picture Reality with Sony's new Frame Tweeter technology. The Frame Tweeter vibrates the frame of the TV to emit sound, giving the feeling that sound is coming directly from the screen.
• X-Motion Clarity for OLED: This technology from Sony will now be available for OLED, refining action on the screen in real time with an incredible refresh rate.
• X-Wide Angle X950H Expansion: X-Wide Angle technology provides real-world colors from any angle while retaining more brightness than other conventional LED TVs. The X950H has expanded X-Wide Angle to 55" and 65" class size.
• Z8H's Backlit Remote: Consumers can now enjoy their viewing experience in darker environments with the Z8H's backlit remote.
• Android TV: The new lineup will feature Android TV with the Google Assistant, Google Play Store and Chromecast built-in. Sony's original user interface menus and voice controls are also enhanced for better daily use. Expanded voice control functions enable users to access live TV, apps and connected devices hands-free.
• Hands-free Capabilities for X950H and Z8H: Sony's voice-activated TVs work alongside Google Assistant. Ask the Assistant to search for the latest blockbuster, stream shows, or open multiplayer games. Have it dim the lights by connecting smart home devices. Manage tasks and see your calendar. Or ask it questions and see the answers on your TV.
• Smart Speaker Compatibility: With the Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices.
• Connectivity to Most Devices: With Apple AirPlay 2, users can stream movies, music, games and photos to their television right from their iPhone, iPad or Mac. Apple HomeKit technology provides an easy way for users to control their television from their iPhone, iPad or Mac.

New Sony TV Models and Key Features

Z8H [85" class (84.6" diag.) and 75" class (74.5" diag.) models] 8K LED TV features:

• Sony's 8K detail and lifelike picture quality
• Utilizes Picture Processor X1 Ultimate
• Full Array LED
• New Frame Tweeter technology
• Offers a new backlit remote
• Two-position stand
• New Ambient Optimization
• TRILUMINOS Display
• Dolby Vision and Dolby Atmos support
• Features hands-free capabilities
• Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
• Connectivity to most devices, including Apple AirPlay 2 and HomeKit
• Quick access to an array of content and services with Android TV
• Custom Mode, along with Sony's other calibrated viewing modes, provides various viewing options to suit customers' tastes while preserving the creator's intent
• 4K 120fps compatible

MASTER Series A9S [48" class (47.5" diag.) model] OLED TV features:

• Newly added 48" size
• Small and central aluminum stand
• Offers MASTER series picture quality in a smaller size
• Includes Sony's premium OLED TV features, including Picture Processor X1 Ultimate, Pixel Contrast Booster and Acoustic Surface Audio
• X-Motion Clarity technology will now be available for OLED, refining action on the screen in real time with brighter and clearer picture than ever before
• New Ambient Optimization
• TRILUMINOS Display
• Dolby Vision and Dolby Atmos support
• Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
• Connectivity to most devices, including Apple AirPlay 2 and HomeKit
• Quick access to an array of content and services with Android TV
• Custom Mode

A8H [65" class (64.5" diag.) and 55" class (54.6" diag.) models] OLED TV features:

• Utilizes Picture Processor X1
• Offers Pixel Contrast Booster, which enriches colors at high brightness
• X-Motion Clarity technology
• Two subwoofers improve Acoustic Surface Audio
• Now supports Dolby Atmos, in addition to Dolby Vision
• New Ambient Optimization
• TRILUMINOS Display
• Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
• Connectivity to most devices, including Apple AirPlay 2 and HomeKit
• Quick access to an array of content and services with Android TV
  
• Custom Mode

X950H [85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.), 55" class (54.5" diag.) and 49" class (48.5" diag.) models] 4K LED TV features:

• Offers Sony's best-ever picture and sound quality for 4K LED TVs
• Utilizes Picture Processor X1 Ultimate
• Full Array LED
• X-Wide Angle technology will be expanded to 55" and 65" for this model
• Features improved Acoustic Multi-Audio, Sound-from-Picture Reality concept with bi-amp system, which controls main speaker and invisible tweeter separately, and X-Balanced Speaker, a new shaped speaker unit that pairs slim design with sound clarity
• Flush Surface design offers bezel-less look
• New Ambient Optimization
• TRILUMINOS Display
• Dolby Vision and Dolby Atmos support
• Features hands-free capabilities
• Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
• Connectivity to most devices, including Apple AirPlay 2 and HomeKit
• Quick access to an array of content and services with Android TV
• Custom Mode

X900H [85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.) and 55" class (54.5" diag.) models] 4K LED TV features:

• New mid-range Full Array LED model
• Offers Acoustic Multi-Audio with X-Balanced Speaker
• Dolby Vision and Dolby Atmos support
• Diamond cut bezel for slim design
• TRILUMINOS Display
• Works with Smart Speakers, including Google Home and Amazon Alexa enabled devices
• Connectivity to most devices, including Apple AirPlay 2 and HomeKit
• Quick access to an array of content and services with Android TV
• Custom Mode
• 4K 120fps compatible
• NEXTGEN TV compatible

Sony will announce pricing and retail availability of the new TVs spring 2020.