Google, Facebook, General Motors and Walmart, along with over 300 other companies, launched the Renewable Energy Buyers Alliance (REBA) today—the largest group of corporate renewable energy buyers in the United States.

By working to unlock the marketplace for organizations to buy renewable energy, REBA hopes to bring more than 60 gigawatts of new renewables online in United States by 2025.

The new membership organization will span diverse industries and businesses, whose leadership circle alone represents annual revenues of $1 trillion and over 1% of US annual electricity consumption (48 terawatt-hours).

"Every enterprise—whether it's a bakery, a big-box retailer, or a data center—should have an easy and direct path to buy clean energy. Ultimately, sourcing clean energy should be as simple as clicking a button," said Michael Terrell, head of Energy Market Strategy, Google, and REBA's first board chair.

REBA's vision of tomorrow's energy marketplace is a resilient carbon-free energy system where every organization has a cost-effective path to buying renewable energy.

Membership is available to nonresidential energy buyers, clean energy developers and other service providers.