Today Fujifilm announced two new mirrorless cameras and three new lenses for power users...

Fujifilm launches mirrorless digital camera “FUJIFILM GFX100S”
- Mirrorless digital camera featuring the world's highest* 102MP large format sensor
- A compact body packed with high-performance image stabilization mechanism and fast / accurate AF function
- Advanced portability broadening the range of shooting situations that can be captured with superior image quality on a next level

TOKYO, January 27, 2021 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that the “FUJIFILM GFX100S” (GFX100S) will be released in late February 2021 as the latest addition to the GFX Series of mirrorless digital cameras equipped with a large format sensor** about 1.7 times the size of a 35mm full-frame sensor.

The GFX100S is a mirrorless digital camera that uses the world's highest* 102MP large format sensor and unique color reproduction technology to deliver superior image quality on a whole new level. Its compact and light weight body, weighing just 900g, packs up to 6.0-stops of five-axis image stabilization mechanism*4 as well as an autofocus (AF) function with a high level of speed and accuracy. It delivers portability that is unprecedented for a digital camera carrying an image sensor bigger than 35mm full-frame sensors, broadening the scope of photographic situations for its users.

The GFX100S is a innovative mirrorless digital camera that offers superior image quality easier than ever before. Rich tonal reproducibility and shallow depth-of-field unique to the large format sensor realizes three-dimensional definitions. It is a perfect choice not only for professional photographers who want to take advantage of the large sensor for added photographic expressions but also photography enthusiasts who wish to enjoy the world of 100MP images while hand-holding the camera.

he GFX100S is a mirrorless digital camera that is equipped with the world' highest 102MP sensor and the high-speed image processing engine “X-Processor 4” which are used in the GFX Series' flagship model “FUJIFILM GFX100” (GFX100). Its compact body weighs just 900g, approximately 500g lighter than the the GFX100. The inclusion of up to 6.0-stops of five-axis in-body image stabilization (IBIS) mechanism means users can produce images of ultra-high resolution hand-held. Phase detection pixels are spread across the sensor to enable fast and accurate AF. The ability to attain focus on a subject quickly and accurately increases the camera's portability. The GFX100S model can cater to a wide range of scenes thanks to its excellent operability, dust and weather resistant, and the capability to operate at temperatures as low as -10℃. Furthermore, the camera enables video production in premium image quality, thanks to its capability to record smooth 4K/30P video in rich tonality.

Fujifilm will continue to offer the joy of photography with the GFX Series including the new GFX100S, the X Series of APS-C sensor cameras, and an extensive lineup of interchangeable lenses.

For more information please visit https://www.fujifilm.com/news/n210127_01.html
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Fujifilm launches mirrorless digital camera “FUJIFILM X-E4”
- The compact and lightweight mirrorless digital camera for X Series with the fourth-generation sensor and image processing engine
- A classically-designed beautiful camera body featuring the fast and accurate AF as fast as 0.02 seconds
- Superb operability to make it comfortable to take high-quality image with proprietary color reproduction

TOKYO, January 27, 2021 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the mirrorless digital camera “FUJIFILM X-E4” (X-E4) in late February 2021, the latest model to join the X Series of compact and lightweight digital cameras, known for superior image quality delivered with the company's proprietary color reproduction technology.

The X-E4 is the most compact and most lightweight of all mirrorless digital cameras equipped with the Series' fourth-generation image sensor and image processing engine. The beautiful camera body in a classical design carries a fast and accurate autofocus (AF) as fast as 0.02 seconds. It boasts exceptional operability, producing high-quality images with the company's proprietary color reproduction technology.

The X-E4 is a mirrorless digital camera that caters to a wide range of lifestyles and situations, making it a perfect choice for those who want to carry a camera around anywhere and anytime to enjoy photo shootings of an advanced quality.

The compact X-E4 offers exceptional portability, weighing approximately 364g*, or approximately 448g even when it is mounted with the standard prime lens “FUJINON Lens XF27mm R WR,” also announced today.

The X-E4's beautifully classical body features the 26.1MP “X-Trans™ CMOS 4”** sensor and the high-speed “X-Processor 4” image processing engine, which are also featured in models including the X Series' flagship model “FUJIFILM X-T4.” Its fast and accurate AF can attain focus in as fast as 0.02 seconds, ensuring that users capture decisive photo opportunities. The camera can deliver diverse photographic expressions with Fujifilm's Film Simulation modes, replicating the colors and tones characteristic of the company's films such as the photographic film “Velvia” and motion picture film “ETERNA.” Users can take advantage of excellent color reproducibility, nurtured for more than 80 years, to enjoy high-quality photography with ease thanks to exceptional operability attributable to features such as the LCD monitor that can be flipped upward to 180 degrees and the Shutter Speed Dial.

Fujifilm will continue to deliver photographic pleasure through the X Series of mirrorless digital cameras such as the X-E4 and an extensive lineup of interchangeable lenses for the Series including the standard prime lens “FUJINON Lens XF27mm R WR” and the ultra telephoto zoom lens “FUJINON Lens XF70-300mmF4-5.6 R LM OIS WR,” also announced today.

For more information visit https://www.fujifilm.com/news/n210127_02.html
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Fujifilm launches FUJINON Lens GF80mmF1.7 R WR
- Standard prime lens with maximum aperture of F1.7 and AF system
- Achieving creamy and beautiful bokeh for high-quality portraits
- Further expanding the appeal of GFX Series of mirrorless digital cameras incorporating the large format sensor

TOKYO, January 27, 2021 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that the FUJINON Lens GF80mmF1.7 R WR” (GF80mmF1.7 R WR) will be released in late February 2021. It will be a new addition to the lineup of interchangeable GF lenses designed for GFX Series of mirrorless digital cameras, incorporating the large format sensor*, approximately 1.7 times larger than a full-frame 35mm sensor. The GF80mmF1.7 R WR is a large-diameter standard prime lens with a focal length of 80mm (equivalent to 63mm in the 35mm full-frame format). Among lenses for digital cameras featuring the large format sensors, it achieves an ultra-bright maximum aperture of F1.7 for creamy and beautiful bokeh. With its autofocus (AF) system, users can capture subjects swiftly and accurately to create high-quality portraits.

GF lenses are Fujifilm's highest-grade lenses delivering ultra-high resolution performance and wide tonal reproduction. GF lenses use Fujifilm's exceptional optical design technology and production technology that processes lens surfaces with the precision at a submicron level, fostered through the development of FUJINON Lenses. When mounted on mirrorless digital camera “FUJIFILM GFX100” released in June 2019, or mirrorless digital camera “FUJIFILM GFX100S” announced today, GF lenses enhance full performance of the 102MP image sensor, enabling super high-quality photos by utilizing Fujifilm's proprietary color reproduction technology.

Of the lenses for digital cameras featuring large format sensors, the new GF80mmF1.7 R WR lens is optically designed with 12 lens elements in nine groups, including one aspherical lens and two super ED lenses, to produce an ultra-bright maximum aperture of F1.7. The advanced optical technology provides optimal control of spherical aberration for creamy and beautiful bokeh. In addition, the AF system quickly and accurately captures subjects so that users can capture decisive moment. Moreover, this bright F1.7 lens is only 99.2mm long and weighs just 795g for excellent portability. The lens is dust and weather resistant and capable of operation in temperatures of down to -10℃, affording high usability.

In addition to the large-diameter mid-telephoto prime lens “GF110mmF2 R LM WR”, the GF80mmF1.7 R WR is a high-performance lens that enables users to take high-quality portraits.

Fujifilm offers 13 lenses, including the new GF80mmF1.7 R WR lens, and a wide range of accessories to cover a wide range of shooting conditions from wide angle to telephoto, giving photographers' pleasure of photography with the GFX Series products.

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Fujifilm launches FUJINON Lens XF27mmF2.8 R WR
- Outstanding resolution and compact design in interchangeable lens for X Series mirrorless digital cameras
- Durable and easy-to-operate standard prime lens
- Suitable for wide range of shooting scenes including snapshots, portraits, and landscape photography

TOKYO, January 27, 2021 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “FUJINON Lens XF27mmF2.8 R WR” (XF27mmF2.8 R WR) in March 2021. It will be a new addition to the lineup of interchangeable XF lenses designed for X Series of mirrorless digital cameras, providing a compact lightweight design and outstanding image quality with Fujifilm's proprietary color reproduction technology. The XF27mmF2.8 R WR is a standard prime lens with focal length of 27mm (equivalent to 41mm in the 35mm format). It offers outstanding resolution in a compact design. The dust and weather resistant structure provides durability and the aperture ring offers excellent operability so that users can enjoy high-quality photography in a wide range of shooting scenes including snapshots, portraits, and landscape photography.

The XF27mmF2.8 R WR has a focal length of 27mm (equivalent to 41mm in the 35mm format) and is highly versatile with the capability to depict subjects in a natural perspective. It has excellent resolution, which has received outstanding reviews with the previous model “FUJINON Lens XF27mm F2.8.” The XF27mmF2.8 R WR has the capability to capture subjects down to the finest detail. The compact design is the thinnest and lightest in the XF lens lineup* , weighing approximately 84g and just 23mm long. When mounted on the compact and lightweight mirrorless digital camera “FUJIFILM X-E4” which was also announced today, it offers high portability so the users can walk around and take photos with it. Operability and durability have been improved over the previous models thanks to the aperture ring which enables quick aperture value changes, a newly adopted dust and weather resistance and the ability to operate at low temperatures of down to -10℃. With this lens, users have the stability to continue shooting even in tougher environments such as in the light rain or harsh dusty outdoors.

Today, Fujifilm also announced the launch of super telephoto zoom lens “FUJINON Lens XF70-300mmF4-5.6 R LM OIS WR” (XF70-300mmF4-5.6 R LM OIS WR). With the XF27mmF2.8 R WR and XF70-300mmF4-5.6 R LM OIS WR joining extensive lens lineup, Fujifilm offers lenses that cover a wide range of focal lengths to complement photographic pleasure delivered by the X Series.

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Fujifilm launches “FUJINON XF70-300mmF4-5.6 R LM OIS WR”
- Expand the lineup of interchangeable lenses for X Series of mirrorless digital cameras
- Small lightweight ultra telephoto zoom covering focal length of 70mm-300mm
- Powerful image stabilization system makes it perfect for sports, nature and other photography

TOKYO, January 27, 2021 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “FUJINON Lens XF70-300mmF4-5.6 R LM OIS WR” (XF70-300mmF4-5.6 R LM OIS WR) in March 2021. It will be a new addition to the lineup of interchangeable XF lenses designed for X Series of mirrorless digital cameras, providing a compact lightweight design and outstanding image quality with Fujifilm's proprietary color reproduction technology. The XF70-300mmF4-5.6 R LM OIS WR extends from a medium telephoto 70mm to ultra telephoto 300mm (equivalent to 107mm-457mm in the 35mm format). It covers wide range of telephoto shooting scenes in spite of its small lightweight design measuring 132.5mm long and weighing approximately 580g. It comprises a powerful image stabilization system, suitable for sports, nature and other photography.

The XF70-300mm F4-5.6 R LM OIS WR is a zoom lens that enables users to shoot up to ultra telephoto 300mm range (equivalent to 457mm in the 35mm format). It offers compatibility with teleconverters “XF2X TC WR” and “XF1.4X TC WR” capable of multiplying the focal length of a mounted lens. When combined with the XF2X TC WR, focal length may be extended up to 600mm (equivalent to 914mm in the 35mm format). Moreover, the XF70-300mmF4-5.6 R LM OIS WR delivers macro photography capability ideal for enlarging plants, insects and other small subjects, affording users the opportunity to enjoy diverse photographic expressions. The lens design maximizes advantages offered by the X Mount* with APS-C size sensor to achieve a small lightweight design approximately 580g and 132.5mm in length. It also has a 5.5-stop image stabilization system, making it easy to carry around for handheld shooting. In addition, the linear motor delivers fast AF shooting to instantaneously focus on even moving subjects, allowing users to capture decisive moment.

Today, Fujifilm also announced the launch of a standard prime lens “FUJINON Lens XF27mmF2.8 R WR”. With the XF70-300mmF4-5.6 R LM OIS WR and XF27mmF2.8 R WR joining the extensive lens lineup, Fujifilm offers lenses that cover a wide range of focal lengths to complement photographic pleasure delivered by the X Series.