Huawei Consumer Business Group (BG) today announced the new HUAWEI P50 Series, the latest addition to its iconic P Series product line. With each instalment of the P Series continuing the legendary story of Huawei photography, each generation represents the pinnacle of technological aesthetics and smart photography. A legend reborn, the new HUAWEI P50 Series returns to the philosophies that sit at the heart of high-end photography, with its True to Life camera ethos, revolutionary HUAWEI XD Optics and revamped camera experience. The HUAWEI P50 Series continues to push forward the Huawei photography brand, ushering in a new era of HUAWEI Image. With a highly advanced True-Chroma Shot, HUAWEI XD Optics and XD Fusion Pro Image Engine incorporated into the Dual-Matrix Camera system, users can enjoy True-Chroma Shot, perfect image clarity, high dynamic range and improved smart snapshot capabilities. The instant-classic camera design combines form and function into an iconic double ring emblem. Powered by HarmonyOS 2, the HUAWEI P50 Series' software brings a new, user-centric mode of interaction.

"The HUAWEI P Series has always been about our passion for, and pursuit of, the best quality, aesthetics and photography experiences," said Richard Yu, Executive Director and Chief Executive Officer of Huawei Consumer BG. "The new HUAWEI P50 Series is a legend reborn, representing a new chapter in Huawei's history of camera excellence, as well as a paradigm shift in mobile photography, aesthetic design and all-scenario experiences. Incorporating HUAWEI XD Optics into a smartphone for the first time, we are continuing to make the impossible possible while kicking off a new era of smartphone photography."

Pure and Elegant Design Philosophy
The HUAWEI P Series has always delivered the perfect combination of aesthetics and photography, ever since the HUAWEI P9 debuted its innovative dual camera design. Now, the HUAWEI P50 Series introduces an all-new Dual-Matrix Camera design. Its double ring structure is an instant classic, symbolising the infinite possibilities of the smartphone's camera. Huawei has long been the industry leader in design and manufacturing, with every generation of the HUAWEI P Series debuting a unique signature colourway. The HUAWEI P50 Series is available in several beautiful finishes, including Cocoa Gold, Charm Pink, Golden Black and Pearl White. On the HUAWEI P50 Pro, Huawei introduces the innovative Dynamic Sky Blue variant, a new dynamic colourway which introduces motion to the back panel.

The HUAWEI P50 Series comes with bigger screens and batteries, but the phones are lighter and slimmer. Designed to fit comfortably in the hand, the contours are easy to grip. The HUAWEI P50 Pro has a 3D curved glass display, with a single unobtrusive punch hole camera in the middle of the display ensuring an immersive experience. It also supports the full P3 colour gamut to deliver accurate and true to life colours. Up to 1.07 billion colours are supported, allowing for a true HDR experience, which showcases the vibrancy of the world. With up to 120 Hz refresh rate and 300 Hz touch sampling rate, users can enjoy a smooth and responsive experience. Both the HUAWEI P50 Pro and HUAWEI P50 are IP68 certified for dust and water resistance, and both phones have dual stereo speakers.

A New Era of Huawei Photography
The HUAWEI P Series has always helped users capture the beauty of life through photography. The HUAWEI P9 Series' multi-camera setup was followed by the HUAWEI P10 Series' portrait camera, and the HUAWEI P20 Series' pioneering AI photography. The HUAWEI P30 Series delivered a revolutionary periscope zoom experience, before the HUAWEI P40 Series began the era of Huawei computational photography. Now, the new HUAWEI P50 Series is set to revolutionise smartphone photography once more. The HUAWEI P50 Series' Dual-Matrix Camera system delivers True to Life imagery with extreme clarity and high dynamic range. Balancing the capabilities of multiple lenses, 10-channel multi-spectrum sensor, HUAWEI XD Optics, XD Fusion Pro Image Engine and other innovations, the Dual-Matrix Camera system offers incredible photography capabilities in a lightweight form factor.

The all-new physics-defying HUAWEI XD Optics allow consumers to capture amazing images. For the first time, the optical imaging system is granted computational capabilities, creating the industry's first inclusive image signal restoration system that can apply computations to rectify optical errors and reproduce fine details. This surpasses the limits of optical design to restore as much as 25 percent of the image signal.

Huawei debuted the XD Fusion Image Engine with the HUAWEI P40 Series, delivering a super definition photography experience. This time, the HUAWEI P50 Series launches with XD Fusion Pro, an improved solution that incorporates a new Super Colour Filter System, True-Chroma Image Engine and Super HDR technology to significantly improve detail, colour and dynamic range.

True to Life Camera Experience
The HUAWEI P50 Series delivers a new photography experience for users, creating outstanding images and videos with ease. The HUAWEI P50 Pro supports an unprecedented 200 times zoom range, helping users capture any object regardless of distance. Close-up shots are bursting with detail, while zoomed shots up to 100 times are incredibly clear. The ultra-wide angle lens has an equivalent focal length of 13 mm for wide shots, and supports macro photography as close as 2.5 cm from the lens.

The True-Chroma Image Engine delivers the highest possible colour accuracy, creating images that reflect what is seen by the human eye. The ambient light sensing system uses a 10-channel multi-spectrum sensor, which is coupled with colour calibration of more than 2000 colours across the P3 colour space, to improve its ability to detect ambient light and average colour hue accuracy by 50 percent and 20 percent respectively. The colours are more varied than ever, accurately reproducing the true colours of real life.

The HUAWEI P50 Pro also has an all-new Super Colour Filter System, with the True-Chroma Camera (Colour) and True-Chroma Camera (Monochrome) improving the main camera light intake by 103 percent for better image clarity. In low-light scenarios, pictures come out brighter and more detailed. In group photos, users can zoom in on individual subjects and still see sharp details and textures on every person. The Super HDR technology captures 28 percent more of the dynamic range for better backlit performance, while light and shadows are optimised, creating richer textures and more pronounced layers.

The HUAWEI P50 Series supports 4K video recording across the full focal range. The all-new AIS Pro image stabilisation solution helps users easily capture stable handheld videos, even when zoomed-in 4K time lapse mode allows users to distil the beauty of time, while AI cinemagraph is great for creative shots that showcase minor movements. For editing, users can import videos to PetalClip simply by tapping "Edit" in Gallery. The app features a flat UI design and offers a wealth of templates, filters and special effects, all of which can be instrumental in creating a cinematographic masterpiece.

Powered by HarmonyOS 2
Since it was launched on 2nd June, HarmonyOS 2 has been installed by more than 40 million users. Powered by HarmonyOS 2, the HUAWEI P50 Series comes with an all-new Home screen that is cleaner and more organised. Swiping up on an app icon activates Service Widgets, which present real-time information with a simple tap. The widgets' size is also customisable, and users can personalise their Home screen with their widgets of choice. Furthermore, users can find widgets that serve atomised services easily from the Service Centre. HarmonyOS 2 also offers a new zoom mode for files, so users can tap the icon in a folder to launch an app.

The Super Device interface in HUAWEI P50 Series' Control Panel has a smartphone icon in the centre. There, users can connect other devices to the smartphone by dragging the corresponding icons towards the middle. For instance, office users can initiate Multi-screen Collaboration by dragging the tablet icon towards the smartphone icon in the UI. The smartphone can also act as a wirelessly connected external storage for the PC and allow users to access smartphone files from their laptop. When playing a video, users can drag a smart TV icon towards the smartphone icon in the UI to project their active video to the larger display. Tapping 'event alerts' on the smartwatch will play the latest highlights directly on the paired phone, on supported apps. The smartphone Control Panel also lets users easily set up internet connectivity for smart home appliances with just a simple drag and drop, making the whole experience smarter and more intuitive.

HarmonyOS 2 provides greatly improved system smoothness. Tapping, scrolling and other inputs are all responsive and stutter-free. Even after the device has been used for three years with little storage space left, it will still support read and write speeds as though it were new. Designed to "protect users and safeguard privacy with innovative technology," HarmonyOS 2 only allows the right person to access the right data on the right device, creating a secure environment that is free from malware.

With the flagship Kirin 9000 and Snapdragon 888 4G, both built with a 5 nm process, HUAWEI P50 Series offers powerful performance to deliver a premium experience to consumers.