Hyundai Motor today shared a teaser video and image of its Plug-in Hybrid SUV Concept for 2019 AutoMobility LA.
“We pursue innovative solutions in design and add emotional value to our product experience through sensuous sportiness design language,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. The SUV concept is powered by a plug-in hybrid powertrain indicating its eco-lifestyle focus and its inherent balance with the environment in which it is driven.
Hyundai says that the two sub-themes of the design concept are "Parametric Fantasy" and "Transcendent Connectivity."
"In these sub-themes, all parametric surfaces are connected from the body to either light or trim features. It features connectivity free from distinct design boundaries. Ambient light reflects off these concave and convex lines creating an extreme sense of tension. Charisma is added with the evolution of a Hidden Signature Lamp derived from the Le Fil Rouge and Grandeur Face Lift," the company says.
At higher speeds, the Parametric Air Shutter is an original developmental feature that actively adjusts both aerodynamics and design. When stationary, the SUV's grille is closed and static. Once in motion, each individual cell of the grille design continues to move in a prescribed sequence, creating "a dynamic forward demeanor." This dynamic character includes the functional effect of controlling airflow to the powertrain, optimizing aerodynamics and fuel efficiency.