Technology fan will.i.am, the frontman of The Black Eyed Peas, is teaming up with Intel as a "director of creative innovation." As an extension of his fascination with technology, will.i.am will engage in a multi-year creative and technology collaboration with Intel. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference. "Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity," said will.i.am. "Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing."

Added Deborah Conrad, Intel vice president and chief marketing officer: "We're thrilled to tap into the limitless creativity will.i.am brings to the table. He?s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers."

The relationship ties in with Intel?s "compute continuum" vision, in which more and more devices will compute and connect to the Internet, and the company's "visual life" initiative that explores how visual experiences such as photos, videos and movies are redefining the relationship consumers have with laptops, smart phones, tablets and other devices.

In role, will.i.am will collaborate with Intel on many creative and technology endeavors across the "compute continuum" that may include such devices as laptops, smart phones and tablets. Complementing his visionary role as the front man for The Black Eyed Peas, will.i.am is also already working on music expressly for Intel.

Specifics haven't been disclosed, but Conrad said that the partnership between will.i.am and Intel is the marrying of two worlds -- entertainment and technology -- in order to create what she calls "the ultimate experience."