Microsoft updated its Photosynth technology that enable commercial use through integration with Microsoft Virtual Earth. The Photosynth integration into Virtual Earth signifies the first release designed to enable businesses to use Photosynth in commercial applications.

Photosynth software analyzes digital photographs and generates a 3-D model by "stitching" the photos together. These models, or "synths,"can now be viewed using Silverlight technology across multiple platforms. With the integration of Photosynth into Virtual Earth users will be able to create detailed 3-D views of anything from places to products and from hotels to homes.

"The integration of Microsoft Photosynth into Virtual Earth marks an important step in enabling businesses to use Photosynth in a relevant, customer-friendly way," said Jeff Kelisky, general manager, Mapping and Local Search at Microsoft. "With the integrated capabilities of Photosynth and recently added Silverlight API, our Virtual Earth partners have great tools for creating, sharing, viewing and embedding synths across multiple platforms, and building engaging experiences."

The commercial update includes new controls that enable users to decide where and how they share synths by making synths public or unlisted on http://www.photosynth.net. This allows organizations to manage the availability and access to synths, giving greater control over the visual representation of their places and premises. Synths can now include user-defined highlights to showcase key images and improve navigation.



Examples of the new Photosynth and Virtual Earth are now live from organizations and businesses including NASA and VisitBrighton in the United Kingdom.

Potential applications of the new offering may include real estate, tourism and hospitalityr and retail.