Breaking News

Elgato Puts Premium Seating Within Reach ASUS Unveils ProArt PA401, PA602 Wood Edition PC Cases with Retro Colors Synology Releases DiskStation Manager 7.3 Shuttle Introduces DH810 Compact Mini PC with Intel Core Ultra Processors Elgato Debuts Supersized Prompter XL for Studio Use

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Microsoft, Yahoo Renew Search Deal

Microsoft, Yahoo Renew Search Deal

Enterprise & IT Apr 16,2015 0

Microsoft and Yahoo have renewed their 2009 search partnership with some amendments that give Yahoo more control over how search results are displayed on desktops and mobile devices. The 10-year search partnership allowed the companies to amend or terminate it after five years. Last month, the companies extended by 30 days the deadline to renegotiate the deal.

Earlier, Microsoft controlled how Bing displayed search results on Yahoo websites accessed on PCs. Microsoft will now own the ads delivered from its own Bing Ads platform.

Yahoo was responsible for sales for Bing search ads. Microsoft will now handle the relationships with advertisers for its Bing search service, instead of Yahoo.

Yahoo will continue to run the sales force for its Gemini ads platform.

Microsoft and Yahoo plan to transition sales responsibilities starting this summer.

Originally, the deal also included a revenue-sharing agreement where Microsoft paid Yahoo a percentage of Bing ads revenue delivered from Yahoo searches. This structure would remain intact, the companies said.

The amended agreement highlights the two companies’ limited success in competing with market leader Google Inc. in search. Google had 64 percent of the U.S. desktop search market in March, according to ComScore. Microsoft, which is based in Redmond,

The agreement leaves unchanged an arrangement in which Microsoft pays Yahoo a percentage of Bing ad revenue delivered from Yahoo searches.

Tags: MicrosoftYahoobing
Previous Post
The Latest On Nvidia's Patent Dispute with Samsung
Next Post
IBM Opens Threat Intelligence to Combat Cyber Attacks

Related Posts

  • Snapdragon X Series is the Exclusive Platform to Power the Next Generation of Windows PCs with Copilot+ Today

  • Activision Blizzard King to Team Xbox

  • NVIDIA Studio Lineup Adds RTX-Powered Microsoft Surface Laptop Studio 2

  • Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise

  • Introducing Xbox Game Pass Core, Coming This September

  • Announcing the next wave of AI innovation with Microsoft Bing and Edge

  • Microsoft Announces Security Copilot AI

  • Microsoft breaks new ground in healthcare with the next evolution of AI

Latest News

Elgato Puts Premium Seating Within Reach
Consumer Electronics

Elgato Puts Premium Seating Within Reach

ASUS Unveils ProArt PA401, PA602 Wood Edition PC Cases with Retro Colors
Cooling Systems

ASUS Unveils ProArt PA401, PA602 Wood Edition PC Cases with Retro Colors

Synology Releases DiskStation Manager 7.3
Enterprise & IT

Synology Releases DiskStation Manager 7.3

Shuttle Introduces DH810 Compact Mini PC with Intel Core Ultra Processors
Enterprise & IT

Shuttle Introduces DH810 Compact Mini PC with Intel Core Ultra Processors

Elgato Debuts Supersized Prompter XL for Studio Use
Consumer Electronics

Elgato Debuts Supersized Prompter XL for Studio Use

Popular Reviews

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

Terramaster F8-SSD

Terramaster F8-SSD

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

be quiet! Pure Base 501

be quiet! Pure Base 501

Soundpeats Pop Clip

Soundpeats Pop Clip

Akaso 360 Action camera

Akaso 360 Action camera

Dragon Touch Digital Calendar

Dragon Touch Digital Calendar

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed