Breaking News

ASUS ProArt RTX Spark Windows PCs Available for Immediate Pre-Order Kioxia Introduces E1.L QLC-based SSDs for Hyperscale Data Centers CORSAIR Launches the HS80 v2 MAX WIRELESS Gaming Headset Sony Announces the World's First Eclipsa Audio Certified Microphone1 for Smartphones Razer Unveils the Basilisk V4 Line

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed

Search form

Microsoft, Yahoo Renew Search Deal

Microsoft, Yahoo Renew Search Deal

Enterprise & IT Apr 16,2015 0

Microsoft and Yahoo have renewed their 2009 search partnership with some amendments that give Yahoo more control over how search results are displayed on desktops and mobile devices. The 10-year search partnership allowed the companies to amend or terminate it after five years. Last month, the companies extended by 30 days the deadline to renegotiate the deal.

Earlier, Microsoft controlled how Bing displayed search results on Yahoo websites accessed on PCs. Microsoft will now own the ads delivered from its own Bing Ads platform.

Yahoo was responsible for sales for Bing search ads. Microsoft will now handle the relationships with advertisers for its Bing search service, instead of Yahoo.

Yahoo will continue to run the sales force for its Gemini ads platform.

Microsoft and Yahoo plan to transition sales responsibilities starting this summer.

Originally, the deal also included a revenue-sharing agreement where Microsoft paid Yahoo a percentage of Bing ads revenue delivered from Yahoo searches. This structure would remain intact, the companies said.

The amended agreement highlights the two companies’ limited success in competing with market leader Google Inc. in search. Google had 64 percent of the U.S. desktop search market in March, according to ComScore. Microsoft, which is based in Redmond,

The agreement leaves unchanged an arrangement in which Microsoft pays Yahoo a percentage of Bing ad revenue delivered from Yahoo searches.

Tags: MicrosoftYahoobing
Previous Post
The Latest On Nvidia's Patent Dispute with Samsung
Next Post
IBM Opens Threat Intelligence to Combat Cyber Attacks

Related Posts

  • NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI

  • Snapdragon X Series is the Exclusive Platform to Power the Next Generation of Windows PCs with Copilot+ Today

  • Activision Blizzard King to Team Xbox

  • NVIDIA Studio Lineup Adds RTX-Powered Microsoft Surface Laptop Studio 2

  • Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise

  • Introducing Xbox Game Pass Core, Coming This September

  • Announcing the next wave of AI innovation with Microsoft Bing and Edge

  • Microsoft Announces Security Copilot AI

Latest News

ASUS ProArt RTX Spark Windows PCs Available for Immediate Pre-Order
Enterprise & IT

ASUS ProArt RTX Spark Windows PCs Available for Immediate Pre-Order

Kioxia Introduces E1.L QLC-based SSDs for Hyperscale Data Centers
Enterprise & IT

Kioxia Introduces E1.L QLC-based SSDs for Hyperscale Data Centers

CORSAIR Launches the HS80 v2 MAX WIRELESS Gaming Headset
Consumer Electronics

CORSAIR Launches the HS80 v2 MAX WIRELESS Gaming Headset

Sony Announces the World's First Eclipsa Audio Certified Microphone1 for Smartphones
Consumer Electronics

Sony Announces the World's First Eclipsa Audio Certified Microphone1 for Smartphones

Razer Unveils the Basilisk V4 Line
PC components

Razer Unveils the Basilisk V4 Line

Popular Reviews

Endorfy Thock V2 Wireless Keyboard

Endorfy Thock V2 Wireless Keyboard

The Quiet Technology Behind the Spin

The Quiet Technology Behind the Spin

SoundPeats Cove Pro

SoundPeats Cove Pro

Akaso Brave 8 Lite

Akaso Brave 8 Lite

SoundPeats C30

SoundPeats C30

Kioxia Exceria Plus G3 512GB microSD

Kioxia Exceria Plus G3 512GB microSD

be quiet! Dark Perk Mice

be quiet! Dark Perk Mice

XbotGo Chamaleon

XbotGo Chamaleon

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed