AudioDev USA announced that Michael Engstrfm has accepted the offer to head up the AudioDev USA organization, effective April 1. Michael currently holds the position of Executive Vice President, Sales and Marketing at AudioDev, Sweden. Michael will as soon as it is possible move to the US together with his family.

Michael is an executive with international success in P&L, sales, marketing, product, and customer service management in various industries. He joined AudioDev in 2004 from Axis Communications where he most recently held the position of Director Product Management, which included management of the existing product portfolio as well as a very aggressive agenda to develop new products and system solutions. Previous to that, Michael held a position as General Manager of Axis US operations for three years. Michael is a frequent seminar speaker and has been interviewed and quoted in articles by business and industry publications in the US and Europe, e.g. Business Week and Wall Street Journal.

"AudioDev has a very strong foothold and excellent reputation in the North American market. I very much look forward to be able to focus on supporting our customers in this part of the world and to grow the business together with a great team", says Michael.