SanDisk will sponsor select Tiesto concerts throughout North America and Europe. During each event, the audience will be encouraged to record their concert experience using mobile phones while Tiesto performs a track from the exclusive mix offered to SanDisk customers. Concert-goers can upload their footage to www.wakeupyourphone.com/tiesto, and later Tiesto will select his favorite fan-generated clips for use in the track's official music video.
SanDisk is also making available premium Tiesto content for download from www.wakeupyourphone.com/tiesto; Tiesto's "Whats Next" mix contains five exclusive tracks and an extended mix. SanDisk is offering the content without charge to all customers who purchase a specially marked SanDisk microSDHC card. The cards are available now in Europe, and will be available in North America starting in the fall.