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Shopify CTO Touts ‘Black Friday Level Traffic’
A Shopify Inc. executive on Friday said that the e-commerce company was experiencing traffic similar to peak holiday levels and predicted even more growth.
“As we help thousands of businesses to move online, our platform is now handling Black Friday level traffic every day!” Chief Technology Officer Jean-Michel Lemieux said Thursday on Twitter. “It won’t be long before traffic has doubled or more. Our merchants aren't stopping, neither are we. We need to scale our platform.”
E-commerce companies like Shopify have been among beneficiaries of the coronavirus pandemic as home-bound consumers shift more of their purchases online and avoid going to physical stores. Amazon.com Inc. saw its shares rise to a record on Thursday and is on track for its biggest monthly gain in more than two years.