Swiss watchmaker Tag Heuer will next week launch a smartwatch aimed at taking on the Apple Watch, although it will be available for $15,000. Speaking to the Le Matin Dimanche weekly, TAG Heuer's chief Jean-Claude Biver said that the titanium Carrera Connected watch would hit stores in New York at noon on Monday. Three days later, the new watch will come to Europe.

"Our watch will have almost the same functions as an Apple Watch, but I don't want to divulge too much," he said.

TAG Heuer has joined forces with technology behemoths Google and Intel to develop a connected watch able to claw back some market share from Apple.

TAG Heuer's new watch will target a more high-end clientele than the average Apple Watch buyer.

The new TAG Heuer watch is based on the brand's Carrera classic model. It is able to connect wirelessly to a user's mobile phone to provide a range of functions.

Buyers will be able to choose between six coloured wristbands, and the appearance of the face of the watch can be modified just like the screen on a mobile phone.