The Blu-ray Disc Association invites everyone to attend its Press Conference that will be held at IFA 2008 trade Show in Berlin next month. The press conference will include presentations and speeches from leaders in the movie and music industries, Europe's premier retailers, CE equipment manufacturers. BDA's representatives will talk about the current market of Blu-ray in Europe, as well as the BDA's next steps in making the mainstream thoroughly Blu. A number of announcements by content creation industry leaders and European retailers will be followed by questions & answers.

The Blu-ray Disc Association press conference will be hosted by Sony Europe in Hall 4 at the IFA Fairground, starting promptly at 17.00hrs on Thursday 28 August.

The IFA in Berlin is the world's leading trade show for the general public and the CE industry's number one venue for doing business.