The new Xbox LIVE Rewards program is a brand new way for Xbox LIVE members to earn Microsoft points for doing things they already do on Xbox LIVE. Sign up and start earning Microsoft Points by watching movies and sports, playing games and more. Plus, when you sign-up for Xbox LIVE Gold, or renew your membership you’ll earn even more.

Microsoft is officially kicking off the program later today. For more information, visit http://rewards.xbox.com/