Sony DADC today announced the launch of a new integrated platform service offering that will manage complete media lifecycle operations for its clients in the media and entertainment industries. Sony DADC's Global Platform Services will oversee clients' supply chain operations and their third-party service providers, from demand through consumption, including creative design support, manufacturing, fulfillment, retail services and reverse logistics. Sony DADC's Global Platform Services will also manage processes, solution development, and functionality to ensure supply chain and process efficiency and cost reductions.

Sony DADC's Global Platform Services can be used by media companies, distributors, and service providers to issue, negotiate, and deliver services from commercial suppliers. These service offerings also include business development capabilities to maintain and expand distribution channels as well as the ability to combine client order volumes and service capabilities.

Sony DADC, a wholly owned subsidiary of Sony Corp., is a disc and digital service provider for the entertainment, education, and information industries, offering digital and physical supply chain solutions, software services, and optical media replication services.