Sony's PlayMemories Online cloud-based photo and video service has just expanded to cover three new European countries, Poland, Austria and Switzerland. The service, offered on Android and iOS platforms, as well as being accessible through a web browser, can now be used to display 4K photos on 2014 4K BRAVIA TV models. It allows users to enjoy photo collections and pictures that have been shared by friends and family in a 4K slideshow format with background music right from the home screen, just like watching a TV program.

The new 'All Sync' feature automatically gathers all the photos stored on your smartphone, tablet or PC, and uploads them to your PlayMemories Online account. They're stored in the PlayMemories cloud in HD resolution (up to 5GB.) Additionally, you can select your favourite images and movies stored on your mobile or PC and upload them individually in full resolution. Then view your picture library any time, any place on a smartphone, tablet, PC or compatible BRAVIA TV.