The US Apple and Google brands are worth more than $100 billion each and maintain their #1 and #2 positions in the list of the world's biggest brands, consultancy Interbrand said on Thursday. Valued at USD $118.9 billion, Apple (#1) increased its brand value by 21 percent, Interbrand said. Google (#2), valued at $107.43 billion, increased its brand value by 15 percent.

Huawei (#94), the Chinese telecommunications and network equipment provider, also makes Best Global Brands history as the first Chinese company to appear on Interbrand’s ranking. With 65 percent of its revenue coming from outside of China and with its earnings continuing to climb, Huawei is quickly becoming one of the largest telecommunications equipment makers in the world. The company is currently the third largest smartphone manufacturer in the world—just behind Samsung and Apple. The Chinese brand is one of five new entrants to enter the Best Global Brands ranking this year—the others being DHL (#81), Land Rover (#91), FedEx (#92), and Hugo Boss (#97).

The biggest movers in the 2014 brand ranking were social network Facebook, up 86 percent to 29th place, car-maker Audi, up 27 percent to 45th place, and Internet retail giant Amazon, up 25 percent to 15th place.

Interbrand considers three criteria to determine the value of a brand: the financial performance of the products and services sold under the brand; the role of the brand and especially its influence on consumers' choice; and the strength of the brand, namely it's ability to create and maintain a market advantage.