Yahoo Releases New Video Series
Yahoo is expanding its online offerings with 18 new video series with which it hopes to attract a larger audience and advertisers. Of these, 14 will be featured in Yahoo's digital magazines, which focus on beauty, show business and finance.
"I Am Naomi," starring model Naomi Campbell, and "Riding Shotgun with Michelle Rodriguez," which will feature actress Michelle Rodriguez driving cars, are among the new offerings.
Yahoo will also extend a deal with Live Nation to broadcast music festivals, and will join iHeartMedia to broadcast other music events.
Electronic dance music will be the theme of "Ultimate DJ," produced by Simon Cowell.
And Yahoo unveiled a new long-form series: a comedy called "The Pursuit" aimed at millennials in the digital age.