Both Samsung Electronics and LG Electronics are planning to expand their Smart TV game content offerings. Samsung has introduced a specialized payment solution called 'Checkout on TV' to developers and plans to launch the 'Just Dance' gaming application by the end of May.

Until now, Samsung had been providing the payment solution to only certain partners. However through this new solution, developers will be able to choose variety of payment methods such as purchase of items in games, payments on use time and others.

In March, LG Electronics entered into a content alliance with GameFly and has started its official service this month. European and U,S, consumers have access to GameFly’s Tomb Raider, FEAR 3, Batman Arkham Origin, Darksiders, Red Faction Armageddon and others.

Samsung has been aggressively increasing the number of games ot offers. The company is currently providing 64 downloadable games and will increase this number to 100 by end of this year. Its major downloadable games are GameLoft’s Asphalt 8, GluMobile’s Front Line Commando, WeGo Interactive’s Revolt 3 and others.

Samsung plans to increase the number of streaming gaming services as well. It is planning to increase number of titles for PlayStation Now and GameFly by 300 and 100 respectively. Streaming games such as 'Just Dance' are coming by end of this month.

Samsung to LG: Stop deceptive marketing

In related news, Samsung has asked its chief rival LG Electronics to stop putting 'SUHD' labels on some of the LG Electronics TV sets available in some overseas markets.

"Samsung Electronics Spain officially sent a protest letter to LG Electronics Spain to stop using the 'SUHD' logo on some of the LG TVs in some stores in that country," Samsung said in a statement, Monday.

Samsung claims that LG stores in Spain used the Samsung-filed trademark logo ― SUHD ― on its Super Ultra HDTV, which is against fair competition.

Samsung's SUHD-branded TVs are a variant of liquid crystal display (LCD) TVs but with improved viewing quality by using quantum dots, which then transfer the absorbed energy to layers of nearby tin disulfide.

Some LG Electronics stores in Canada and Singapore are also said to promote their TVs calling them "SUHD" TVs.

LG Electronics claimed that there was no intention to usurp the trademark.

"LG Electronics has no reason to use the Samsung SUHD TV on LG products," LG said.

LG Electronics is moving full stride to promote its organic light-emitting diode (OLED) TV by urging Samsung to increase the OLED TV market.

But Samsung still believes that production yields of OLED TVs are still low. The company presents SUHD tvs as a "competitive alternative" in offering more vivid images to customers without additional costs.