Sony Introduces its 2024 BRAVIA TVs And SoundBars

Sony Electronics Inc. today announced its 2024 BRAVIA TV lineup and the redefining of BRAVIA as a brand that provides the ultimate home cinema experience. As part of the new BRAVIA line-up, Sony will release four new TV models, with BRAVIA 9 as the flagship capable of extraordinary peak brightness, deep blacks, and expanded contrast. The new lineup also includes the BRAVIA 9 Flagship Mini LED, BRAVIA 8 OLED, BRAVIA 7 Mini LED, and BRAVIA 3 LED with select models being available for pre-order now in the U.S. and available soon in Canada. In addition, Sony announced today the BRAVIA Theater home audio product lineup made for seamless integration to experience the full audiovisual richness of any content at home.

BRAVIA is designed to enhance the authenticity of cinematic content, delivering impressive picture and sound at home as the filmmakers intended. By unifying TVs, soundbars, and other home audio technologies under the single brand, BRAVIA, Sony aims for customers to have a simplified home theater setup to enjoy the ultimate cinematic experience of immersive picture and sound. The matching features and design of BRAVIA TVs and BRAVIA Theater home audio products make it easier for consumers to choose their ideal combination of products to complete their home theater.

“Sony has been operating at the heart of the film industry for decades and has unique positioning with their experience in film creation, professional production equipment, and distribution. We want to bring that expertise to consumers’ homes by integrating it into our new BRAVIA TVs and BRAVIA Theater home audio devices,” said Yoshihiro Ono, Head of Home Entertainment Business Unit, Sony Corporation. “We are excited to launch these new products and for consumers to have an upgraded cinematic experience in their homes.”

Cinema is Coming Home with BRAVIA

The BRAVIA 9 Flagship Mini LED is Sony’s brightest 4K TV ever with thousands of Mini LEDs precisely controlled by XR Backlight Master Drive™1, based on technology found in Sony’s professional monitors used by filmmakers. With higher luminance than ever, new color volumes can be reached. BRAVIA 9 can accurately reproduce natural scenes in detail, hosting approximately 325% more dimming zones and being approximately 50% brighter than its predecessor, the 2023 X95L model. The model includes X-Wide Angle™ to preserve color and brightness while viewing the TV from any angle, and X-Anti Reflection™ to reduce screen glare so all viewers have a premium picture. Additionally, BRAVIA 9 features Acoustic Multi-Audio+ and is the world’s first2 TV with upward firing Beam Tweeters in addition to side Frame Tweeters to deliver cinematic surround sound.

BRAVIA 9, BRAVIA 8 and BRAVIA 7 use the intelligent XR Processor™ that uses a scene recognition system to analyze every frame with high accuracy, and then optimizes the picture for ultimate realism. Reinforced by XR Triluminos Pro™ these models can display billions of accurate colors and enhance the range of hues and saturation to reveal extremely precise color in every scene, just as the filmmaker intended.

Partnering to Deliver the Best Cinematic Experience

BRAVIA TVs are equipped with Studio Calibrated Pictures modes aimed to reproduce the image quality intended by filmmakers on your TV at home. In addition to the existing Netflix Adaptive Calibrated Mode and SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE),3, 4 Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series, and for the first time, live sports. 3, 5

Studio Calibrated modes:

Netflix Adaptive Calibrated Mode4
SONY PICTURES CORE Calibrated Mode5 (formerly BRAVIA CORE Calibrated Mode)
NEW - Prime Video Calibrated Mode6

Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX Enhanced and certified by IMAX and DTS® to get the best possible IMAX movie experience from SONY PICTURES CORE (formerly BRAVIA CORE) and select films on Disney+. BRAVIA users can enjoy optimized IMAX picture and sound with IMAX Enhanced mode, including IMAX Enhanced sound with DTS:X.6 SONY PICTURES CORE will introduce select series of Crunchyroll– a streaming service focused on anime. This will add a host of Crunchyroll anime series to customers with an included streaming package7.

IMAX:

“We’re excited to bring audiences an unrivaled cinematic experience in the home and beyond with Sony’s new BRAVIA IMAX Enhanced certified TVs and BRAVIA Theater home audio products,” said Vikram Arumilli, SVP and GM, Streaming and Consumer Technology at IMAX. “IMAX Enhanced is designed to preserve and enhance filmmaker’s vision and intent, and Sony's expanded device offering adds more ways for fans to experience the power of IMAX through some of the most iconic films hosted on the platform.”

Dolby:

“Storytelling is at the heart of everything we do at Dolby,” said Mahesh Balakrishnan, Vice President of Consumer Entertainment, Dolby Laboratories. “With Dolby Vision and Dolby Atmos, creatives have a wider set of tools to work with so audiences can experience their stories exactly as they envisioned. Through the combination of Sony best-in-class engineering and Dolby’s industry leading innovations, consumers can enjoy truly cinematic Dolby experiences on their favorite Sony BRAVIA TVs and BRAVIA Theater devices.”

BRAVIA TV + BRAVIA Theater Integration

In cinemas, speakers are usually located behind the screen, which has numerous small holes for sound to pass through allowing the dialogue you hear to sound like it is coming from the correct position of the image projected on screen. Select BRAVIA TVs and BRAVIA Theater products feature Acoustic Center Sync,8 which mimics the cinema experience by fusing the sound of the TV's speakers and the soundbar seamlessly, elevating the audio and dialogue to precisely match the action on screen.

New to BRAVIA TVs is Voice Zoom 3™, which recognizes human dialogue through AI algorithms and amplifies or reduces its volume so hard to hear dialogue sounds loud and clear, even in the most intense action scenes.9 When connected together, BRAVIA Theater is able to tap into Voice Zoom 3 and utilize the technology to improve dialogue volume as well. This function and more can be controlled through the BRAVIA Connect App (formerly Home Entertainment Connect App) which guides users through initial setup, adjusts volume, sound field, and more.15 Settings for Voice Zoom 3, Acoustic Center Sync, BRAVIA Theater audio products connected to BRAVIA, and other TV features can now be operated using the BRAVIA Connect without displaying the menu bar on the TV screen while watching a movie.

BRAVIA TV models, prices, and features

BRAVIA 9 Mini LED (85”, 75”, 65”)

85" Class (84.6" diag): $5,499.99 USD MSRP/ $6.499.99 CA MSRP
75" Class (74.5" diag): $3,999.99 USD MSRP/ $4,799.99 CA MSRP
65" Class (64.5" diag): $3,299.99 USD MSRP/ $3,999.99 CA MSRP

BRAVIA 8 OLED (77”, 65”, 55”)

77" Class (76.7" diag): $3,899.99 USD MSRP/ $4,899.99 CA MSRP
65" Class (64.5" diag): $2,799.99 USD MSRP/ $3,399.99 CA MSRP
55" Class (54.6" diag): $1,999.99 USD MSRP/ $2,499.99 CA MSRP

BRAVIA 7 Mini LED (85”, 75”, 65”, 55”)

85" Class (84.6" diag): $3,499.99 USD MSRP/ $4,699.99 CA MSRP
75" Class (74.5" diag): $2,799.99 USD MSRP/ $3,599.99 CA MSRP
65" Class (64.5" diag): $2,299.99 USD MSRP/ $2,699.99 CA MSRP
55" Class (54.6" diag): $1,899.99 USD MSRP/ $2,299.99 CA MSRP

BRAVIA 3 LED (85”, 75”, 65”, 55”, 50”, 43”)

85" Class (84.6" diag): $1,799.99 USD MSRP/ $2,499.99 CA MSRP
75" Class (74.5" diag): $1,299.99 USD MSRP/ $1,699.99 CA MSRP
65" Class (64.5" diag): $999.99 USD MSRP/ $1,299.99 CA MSRP
55" Class (54.6" diag): $849.99 USD MSRP/ $999.99 CA MSRP
50" Class (49.5" diag): $699.99 USD MSRP/ $849.99 CA MSRP
43" Class (42.5" diag): $599.99 USD MSRP/ $749.99 CA MSRP

Key BRAVIA TV Lineup Features:

All streaming on one screen: Google TV™ brings together your favorite entertainment from across your apps and organizes it all. And with Google Assistant™, users can simply use their voice to search and ask questions.10 
Movies included with BRAVIA TV: Get movies included within the SONY PICTURES CORE app (formerly BRAVIA CORE).11
Studio calibrated picture: Get picture quality just as the creators intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).3, 4, 5
More immersive movie experience: Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®.12
Features for PlayStation® 5: Take PS5® gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.13
Perfectly pairs with Sony soundbars: Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

All game settings in one place: Game Menu puts all the gaming picture settings and exclusive assist features in one place. 
Compatible with BRAVIA CAM: BRAVIA CAM (sold separately) automatically optimizes picture and sound according to the room environment14, and users can enjoy video chat on a bigger screen.3
All Eco settings in one place: Eco Dashboard keeps all energy efficiency settings in one place, making it easier to change them individually or in one go.19

BRAVIA 9 Mini LED Key Features:

[85” class (84.6” diag.), 75” class (74.5” diag.), 65” class (64.5” diag.)]

Mini LED brightness and contrast: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and Sony’s brightest ever 4K TV.
Billions of real-world colors: Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
Powerful TV processing: XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
Beautiful picture from any angle: Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™.
Cinematic surround sound: With Acoustic Multi-Audio+™, and support for Dolby Atmos®, up-firing Beam Tweeters and Frame Tweeters produce room filling cinematic surround sound.
Loud and clear dialog: Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™.8
HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).16
Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.17 .
Premium backlit Eco Remote: Sony’s rechargeable and backlit Premium Eco Remote uses approximately 79.7% recycled plastic.

For full BRAVIA 9 specifications, please visit: https://www.electronics.sony.com/Bravia9 (US) and https://www.sony.ca/en/bravia (CA)

BRAVIA 8 OLED Key Features:

[77” class (76.7” diag.), 65” class (64.5” diag.), 55” class (54.6” diag.)]

Pure black OLED contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. 
Billions of real-world colors: Access billions of accurate real-world colors XR Triluminos Pro™.
Powerful TV processing: XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity. 
Cinematic sound: With Acoustic Surface Audio+™, hear true immersive audio from the entire screen, perfectly matching sound to the action. The screen is the speaker.
Loud and clear dialog: Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™.8 
HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM, and the newly added Source-based Tone Mapping (SBTM).16 
Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.17

For full BRAVIA 8 specifications, please visit: https://www.electronics.sony.com/Bar8 and https://www.sony.ca/en/bravia (CA)

BRAVIA 7 Mini LED Key Features:

[85” class (84.6” diag.), 75” class (74.5” diag.), 65” class (64.5” diag.), 55” class (54.6” diag.)]

Mini LED brightness and contrast: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast. 
Billions of real-world colors: Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
Powerful TV processing: XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity. 
Cinematic sound: With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see. 
Loud and clear dialog: Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™. 8
HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM, and the newly added Source-based Tone Mapping (SBTM).15 
Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.16

For full BRAVIA 7 specifications, please visit: https://www.electronics.sony.com/Bravia7 and https://www.sony.ca/en/bravia (CA)

BRAVIA 3 LED Key Features:

Intelligent TV processing: 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity. 
Real-world colors: With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
Upscale content – Bring back lost detail and see content upscaled to near-4K resolution with 4K X-Reality™ PRO.17
Smooth and clear action: See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. 
Full, clear sound: Sony’s innovative X-Balanced Speaker™, and support for Dolby Atmos®, provides clear natural sound for all content.

For full BRAVIA 3 specifications, please visit: https://www.electronics.sony.com/Bravia3 and https://www.sony.ca/en/bravia (CA)

Environmental initiatives:

Sony has set forth an environmental plan called Road to Zero, which aims to achieve zero environmental impact through its business activities and product life cycles by 2050. To contribute to this vision, Sony will pursue innovations for its BRAVIA products that provide the best viewing experience with high picture and sound quality and a premium design all the while contributing to reducing its environmental impact.

Reduced power consumption:

BRAVIA 9 and BRAVIA 7 use Sony's proprietary Mini LED processing technology to automatically optimize each scene to achieve both high brightness and low-power consumption. In addition, the newly evolved Eco Dashboard allows users to easily set and manage various energy saving settings of BRAVIA TVs all at once. Users can check the amount of power used and tips for saving energy18.

Reducing virgin plastic usage in products:

To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use.

From material development to exterior design, Sony has succeeded in significantly increasing the use of recycled materials in its BRAVIA products while maintaining a high-quality finish. SORPLAS™19, a recycled plastic developed by Sony, is used for the back cover20, which has the largest surface area on a TV, with approximately 65%21 of the total plastic used being recycled material. The compact Eco Remote is also made from approximately 79.7% recycled plastic22.

Commitment to accessibility

Sony aims to contribute to an inclusive society through its business by increasing accessibility to enable those with diverse needs to utilize its products. BRAVIA develops products with accessibility in mind so that all customers can enjoy the movie experience.

The Talkback screen reader function allows users to check program listings and set up your TV without looking at the screen. It also can enlarge text and display it on the screen. Additionally, the tactile dots on the HDMI and S-Center terminals of BRAVIA TV match those found on the BRAVIA Theater products to simplify the process of locating and connecting ports for a smooth setup experience.

Color inversion makes it possible to invert the brightness of colors so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background color, users can use color inversion to change the background color.

Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow users to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress. Click here for more on BRAVIA and accessibility

Sony Electronics Inc. today introduced a new line of home audio products under the new BRAVIA Theater name with the redefining of BRAVIA as a brand for watching movies to provide the ultimate home cinema experience. The new BRAVIA Theater line-up includes the BRAVIA Theater Bar 9 and BRAVIA Theater Bar 8 soundbars, BRAVIA Theater Quad surround system, and the BRAVIA Theater U neckband speaker. With BRAVIA Theater, users can experience exceptional acoustic performance and precise room filling audio to bring cinematic sound to their homes.

“Sony has been operating at the heart of the film industry for decades and has unique positioning with their experience in film creation, professional production equipment, and distribution. We want to bring that expertise to consumer's homes by integrating it into our new BRAVIA TVs and BRAVIA Theater home audio devices,” said Yoshihiro Ono, Head of Home Entertainment Business Unit, Sony Corporation. “We are excited to launch these new products and for consumers to have an upgraded cinematic experience in their homes.”

Key technologies and features of the BRAVIA Home Audio Products:

The BRAVIA Theater Quad is Sony’s flagship home theater surround sound system that brings movies to life. It hosts a revolutionary design that compliments any space, 16 total speakers and heart pounding bass with an optional wireless subwoofer. Sony’s new soundbars BRAVIA Theater Bar 9 with 13 total speakers and BRAVIA Theater Bar 8 with 11 total speakers, will transform any space into a movie theater. For a personal audio experience, BRAVIA Theater U provides immersive surround sound with freedom for users to adjust the volume to their individually preferred level.

BRAVIA Theater Bar 9, BRAVIA Theater Bar 8, and BRAVIA Theater Quad host Sony's proprietary 360 Spatial Sound Mapping technology1, generating multiple phantom speakers in locations even when no physical speakers are present. 360 spatial sound experience is optimized for a specific home setting, with a wide sound field that surrounds listeners with audio from various directions mirroring the cinema experience, no installation needed. BRAVIA Theater Bar 9 and BRAVIA Theater Bar 8 you can enjoy 360 Spatial Sound Mapping using just a single soundbar, while BRAVIA Theater Quad can realize wider surround sound with four slim speakers. 

BRAVIA Theater Bar 9, BRAVIA Theater 8 and BRAVIA Theater Quad are compatible with the Sound Field Optimization,2 which automatically adjusts and tunes each speaker based on the layout of the room to help find the optimum location to place the system to feel the impact of cinematic sound at home. Additionally, when users combine BRAVIA TVs3 and BRAVIA Theater products4, the Acoustic Center Sync function fuses the sound of the TV's speakers and the soundbar seamlessly, creating a cinema-like experience where the sound appears to come directly from the TV screen.

BRAVIA Theater home audio products5 are compatible with the 2024 BRAVIA TVs new Voice Zoom 3 ™ 6 feature that recognizes human dialogue through an AI algorithm and amplifies or reduces its volume so even small dialogue sounds loud and clear.7 Settings for Voice Zoom 3 and the BRAVIA Theater audio product line connected to BRAVIA TVs can be operated using the new BRAVIA Connect App (formerly Home Entertainment Connect App)8.

Sony’s new BRAVIA Theater U neckband speaker delivers immersive sound that surrounds your ears for open-air yet personal listening. Users can experience immersive cinema at a high volume without having to worry about their surroundings and enjoy enveloping Dolby Atmos® sound when paired with Sony’s compatible BRAVIA TVs9 with 360 Spatial Sound. Connect two BRAVIA Theater U speakers to a single TV or other devices using the Speaker Add function.

Compatible with IMAX Enhanced10 and Dolby Atmos®:

BRAVIA Theater Bar 9, Bar 8, and Quad not only support industry-standard audio technologies including Dolby Atmos® immersive audio and DTS:X®, but also have IMAX® Enhanced certification10, 11.

Additional Key BRAVIA Theater Bar and Quad features:

Sound straight from cinema: Supports industry-standard formats including Dolby Atmos®, DTS:X®, and IMAX® Enhanced.11 12
Surround sound: Expand the cinematic experience with optional wireless subwoofer (SW3/SA-SW5) and rear speakers (RS3R/RS5). 
BRAVIA Theater and TV, the perfect pair: Control the soundbar from the TV menu and hear elevated audio with Acoustic Center Sync when paired with compatible BRAVIA TV models.2 3 
BRAVIA Connect app: Use BRAVIA Connect app to easily control BRAVIA Theater from your smartphone and change volume, sound profiles, and advanced settings.8 
Supports the latest video and gaming features: Supports video formats 4K HDR, 8K HDR, Dolby Vision®, and HDMI 2.1 gaming features 4K120, VRR, and ALLM.8, 10, 13
Exclusive features for PS5®: Level-up with compatibility for BRAVIA TV exclusive features for PS5® – Auto HDR Tone Mapping and Auto Genre Picture Mode.14
Wireless music streaming: Wirelessly stream music with support for Spotify Connect™, Apple® AirPlay® 2, and Bluetooth®.15 16 17
Supreme music quality: Bring music to life with support for high-res audio, low-res upmixing, and 360 Reality Audio.18

BRAVIA Theater U key features:

Best with BRAVIA: The BRAVIA Theater U features 360 Spatial Sound Personalizer technology that delivers a personalized surround sound experience with compatible BRAVIA TVs19.
X-Balanced Speaker Unit: Optimum speaker size in a compact body increases sound pressure and reduces distortion for clear audio.
Gaming Compatible: Enjoy low latency single player gaming with a wired connection20.

Built-in microphone for hands-free communication: Precisely placed built-in microphone placement provides clear, hands-free calling. Sony’s Precise Voice Pickup Technology utilizes AI signal processing technology to reduce surrounding noise so callers can hear their voice loud and clear, even among busier environments.
Comfortable design: Adjustable design allows for a comfortable fit for long listening sessions.
Multi-point connection: Connect the BRAVIA Theater U to two devices at the same time and easily switch between them using multi-point connection.15

Pricing and Availability:

BRAVIA Theater Quad has a suggested retail price of $2,499.99 USD/ $2,999.99 CA and is available for presale Spring 2024 at Amazon and other retailers. For a full list of specs and information, please visit: https://www.electronics.sony.com/Quad (US) and https://www.sony.ca/en/home-theatre-sound-bars (CA)

BRAVIA Theater Bar 9 has a suggested retail price of $1,399.99 USD/ $1,899.99 CA and is available for presale Spring 2024 at Amazon and other retailers. For a full list of specs and information, please visit: https://www.electronics.sony.com/Bar9 (US) and https://www.sony.ca/en/home-theatre-sound-bars (CA)

BRAVIA Theater Bar 8 has a suggested retail price of $999.99 USD/ $1,499.99 CA and is available for presale Spring 2024 at Amazon and other retailers. For a full list of specs and information, please visit: https://www.electronics.sony.com/Bar8 (US) and https://www.sony.ca/en/home-theatre-sound-bars (CA)

BRAVIA Theater U has a suggested retail price of $299.99 USD/ $399.99 CA and is available for presale Spring 2024 at Amazon and other retailers. For a full list of specs and information, please visit: www.electronics.sony.com/U (US) and https://www.sony.ca/en/home-theatre-sound-bars (CA)

Environmental initiatives:

Reducing virgin plastic usage:

The choice of material affects sound quality in particular. Sony has spent years developing a unique recycled plastic that is both environmentally conscious and conducive to creating high-quality audio products. BRAVIA Theater home audio products use unique recycled plastic21, enabling Sony to reproduce superb acoustic performance while reducing the use of virgin plastics. The fabric used in the BRAVIA Theater home audio products is recycled from PET22 bottles. The material was carefully selected for optimum sound quality, design, texture, and color.