ASUS today announced the ExpertBook P series, a new standard in professional computing tailored for today’s ambitious entrepreneurs, prosumers and home-office workers. This series combines flexibility, performance and security to meet the evolving demands of modern professionals. 

At this year’s IFA, ASUS introduces three distinct models tailored to suit a range of professional environments. Leading the lineup is ExpertBook P5 (P5405), the first next-era ASUS AI PC for work, and the flagship model crafted for top-tier executives and business owners seeking the best experience in productivity and mobility. With its 14-inch 2.5K screen, next-generation AI capabilities powered by the Intel® Core™ Ultra processor (Series 2) with up to 47 NPU TOPS, and a full-metal design, ExpertBook P5offers unparalleled performance and style for those who demand the best. 

For those valuing cost-effective performance,ExpertBook P3 (P3405/P3605) is the ideal choice. Available with either 14-inch or 16-inch displays, this model combines high performance with ASUS AI enhancements, making it perfect for information workers who need reliable technology during regular office hours. Its thin, light, full-metal design ensures that both mobility and durability are not compromised. 

Completing the series, ExpertBook P1 (P1403/P1503)is designed for administrators and budget-conscious professionals who require essential computing services without compromise. Available in 14-inch or 15-inch FHD options, ExpertBook P1blends effective performance with everyday functionality, housed in a practical, plastic design that delivers where it counts. 

ASUS continues to redefine how professionals interact with their technology, delivering solutions that are not only about meeting user needs, but also anticipating them. Whether for high-powered business travels, day-to-day office work, or essential daily tasks, the ExpertBook P series stands ready to enhance productivity, streamline workflows, and secure professional pursuits across all levels of business. 

“The modern working professional needs a high-performing, power-efficient AI PC with robust security features so they’re equipped to handle any business needs seamlessly. The ExpertBook P Series, powered by all-new Intel Core Ultra processors, was engineered with peak productivity, reliability, and security in mind and with the advanced AI capabilities working professionals need to get their job done, now and in the future. We’re excited to have partnered with ASUS again to deliver cutting-edge AI PCs that support professionals at home, in the office, or anywhere they work,” said Michelle Johnston Holthaus, Intel executive vice president and general manager, Client Computing Group. 

ExpertBook P series elevates business productivity with advanced AI integration 

The integration of ASUS AI ExpertMeet and ExpertPanel across the ExpertBook P series enriches every facet of professional computing, setting new benchmarks for productivity and operational efficiency. AI ExpertMeet transforms the dynamics of virtual meetings, making them more efficient and effective through cutting-edge AI tools. With AI translation, participants can communicate seamlessly across language barriers, ensuring that no critical information is lost in translation. Assisted meeting summaries capture key points and action items, significantly reducing the time professionals spend on meeting follow-ups and allowing them to focus on strategic tasks. 

Similarly, ExpertPanel serves as a command center for the computing environment, automating system adjustments to optimize performance based on current usage patterns. This not only enhances the overall user experience but also ensures that the device is running at peak efficiency, saving time and energy. The AI-driven adjustments include energy management optimizations that extend battery life during critical tasks and ensure that system resources are allocated in the most effective manner. 

Designed for top-tier professionals, ExpertBook P5 integrates the powerful Intel Core Ultra processor (Series 2), setting a new standard for business computing by enhancing productivity with state-of-the-art AI capabilities. The performance of ExpertBook P5 is optimized for the most demanding AI tasks, providing a robust foundation for high-performance multitasking. This combination of cutting-edge technology is backed by robust performance benchmarks, including up to 40%-lower SoC power compared to the prior generation, demonstrating enhanced performance efficiency. 

By integrating these sophisticated AI tools, the ExpertBook P series not only enhances the capability of professionals to perform their roles but also simplifies the complexities of their workflows. Each presentation and virtual meeting delivered through the P Series is enhanced with exceptional audio-visual clarity, making remote communications as impactful as face-to-face interactions. The combination of these AI enhancements in the ExpertBook P series empowers users to achieve more, demonstrating the ASUS commitment to pushing the boundaries of what professional computing can accomplish. 

Uncompromised security at every level to ensure end-to-end protection 

In the current digital era, where cybersecurity threats are increasingly sophisticated, ASUS has meticulously engineered the ExpertBook P series to offer unparalleled, multilayered security right down to the BIOS level. This comprehensive approach ensures every component and interaction within the system is safeguarded against diverse threats, setting new benchmarks for business computing security. 

The security architecture of the ExpertBook P series is robust, enveloping every aspect of the device's operation. The ExpertBook P series integrates robust BIOS-level protections, which are crucial for defending against low-level attacks aimed at a computer’s firmware. Features such as Secure Boot and Trusted Platform Module (TPM) shield the system against unauthorized firmware and software interventions, offering a vital security layer from the moment the device is powered on. These BIOS protections are compliant with NIST SP800-155, meeting its stringent guidelines for firmware security and the mitigation of firmware vulnerabilities. 

Additionally, ASUS has partnered with McAfee to provide an exclusive one-year premium subscription to McAfee+ across the entire ExpertBook P series, enhancing security for all models. For ExpertBook P5, this partnership includes the integration of innovative AI-powered deepfake detection technology, available exclusively on this model. Harnessing the power of the Intel Core Ultra processor (Series 2) NPU allows McAfee’s proprietary AI models to analyze and detect deepfakes locally, eliminating the need to send sensitive user data to the cloud. This combination of enhanced performance and the privacy advantages of on-device processing and improved battery life deliver significant consumer benefits.  

“Our partnership with ASUS exemplifies McAfee’s commitment to cultivating a technology ecosystem where AI is used for good, to keep people safe from harmful AI-generated content and help them better understand their online world,” said Steve Grobman, Chief Technology Officer at McAfee. “In an increasingly AI-driven world, where seeing and hearing might not always mean believing, bringing McAfee’s Deepfake Detector to the AI-enhanced ASUS ExpertBook P5 series equips consumers with a crucial tool for gaining clarity about the content they see online. By harnessing the Intel Core Ultra processor’s NPU, we can deliver this technology with exceptional speed and privacy and ensure that all analysis happens on the device.” 

McAfee+ Premium Individual Unlimited will be pre-installed on the ExpertBook P seriesand free for one year, globally, beginning in September 2024. McAfee’s Deepfake Detector will be available free of charge for one year on ExpertBook P5in the US, UK, and Australia, beginning in September 2024.  

These comprehensive security measures ensure that professionals using ExpertBook P series can operate with confidence, knowing their data is protected across multiple levels. By integrating sophisticated security measures and advanced AI tools, ASUS is not just enhancing the security of its devices but is also paving the way for a safer, more reliable digital work environment. ExpertBook P seriesis thus an essential tool for any professional prioritizing data security in the high-stakes global setting. 

Enhanced productivity and uninterrupted operations with ASUS Business Support 

ASUS is proud to underscore ASUS Business Support as a cornerstone of our commitment to providing unparalleled support and reliability. This extensive support network is integral not just as a feature but as a fundamental pillar that enhances every ExpertBook P serieslaptop's value, ensuring that professionals can depend on ASUS for more than just advanced technology. 

Understanding the critical needs of today’s businesses, ASUS has designed the Business Support system to go beyond traditional expectations. It’s not merely a warranty – it's a comprehensive service package that includes on-site repairs, dedicated technical assistance, and 24/7 customer support. This robust support framework ensures that every ExpertBook user experiences minimal downtime and receives personalized solutions to their technical issues, which is essential for maintaining continuous business operations. 

By ensuring that ExpertBook P seriesis backed by comprehensive business support, ASUS both addresses the immediate needs of its customers and commits to their long-term success. This dedication is evident in the availability of extended warranties, the breadth of service options available, and the strategic placement of service centers designed to meet the needs of ASUS users globally. The sophisticated technology of the P series, combined with the robust support offered by ASUS Business Support, provides professionals around the world with the tools and confidence to achieve more, demonstrating that ASUS is a partner in their success. 

Transcendental design and durability, combining elegance with resilience 

ASUS introduces the ExpertBook P series with a design philosophy that transcends the conventional boundaries between style and substance. The transcendental design encapsulates a harmonious blend of aesthetics and functionality, delivering devices that are as robust as they are refined. This approach ensures that professionals can rely on their devices for high performance without sacrificing portability and style. 

The ExpertBook P series is crafted to cater to the dynamic demands of professional life. Each device boasts a sleek, durable, and portable design that does not compromise performance. This is pivotal for professionals who require devices that are reliable and easy to carry across various workplace environments. The lightweight nature of these laptops — starting at just 1.29 kg — makes them an ideal choice for professionals who need to move frequently between locations, providing effortless portability without the burden of excess weight. The ExpertBook P series offers an up to high-refresh-rate display of 144 Hz, ensuring smoother visuals and enhanced responsiveness. This superior display technology not only improves eye comfort by minimizing flicker and reducing eye strain but also enhances the overall viewing experience, making it ideal for professionals who engage in extensive visual tasks. 

The ergonomic design of the ExpertBook P series features enhancements like larger keycaps for comfortable typing and 1.5mm key travel, ensuring tactile responsiveness suited for all-day work. The inclusion of an extra-large touchpad facilitates smoother cursor movements and gesture controls, enhancing productivity. The series also introduces the ExpertCool thermal structure, which uses a rear vent design ensuring zero thermal backflow, optimizing performance for long-term use whether the lid is open or closed. Relocated I/O ports on the left side free up space on the right, catering specifically to right-handed users and improving overall desk ergonomics. 

The durability of the ExpertBook P seriesis assured through rigorous military-grade durability tests. Each model is subjected to US MIL-STD-810H testing, which includes exposure to extreme environmental conditions as well as drops, shocks, and vibrations, ensuring the laptops can withstand the rigors of daily professional use. 

ExpertBook P5 exemplifies the ASUS dedication to environmental stewardship by integrating eco-friendly practices prominently. Utilizing industrial recycled aluminum alloy and post-consumer recycled (PCR) steel, ExpertBook P5 not only reduces environmental impact but also pioneers the use of recycled magnets in ASUS commercial laptops, enhancing metal circularity. The model achieves a significant 25% increase in circularity over previous ExpertBook models, leveraging Circular Transition Indicators (CTI) to assess and improve sustainability. This effort is a key part of the comprehensive ASUS strategy aimed at minimizing resource waste, incorporating recycled materials, and adopting modular designs to enhance the sustainability of the product lifecycle. 

As ASUS continues to innovate within the ExpertBook P series, we are excited to tease the upcoming expansion with new form factors, including desktops and all-in-one PCs, set to launch in 2025. These future developments promise to further enhance the versatility and appeal of the ExpertBook P series. 

ASUS today announced the all-new ExpertBook P1403 and P1503 laptop models, aimed at administrators and budget-conscious professionals who require essential computing services without compromise. Available in 14-inch or 15-inch Full HD options, ExpertBook P1 blends effective performance with everyday functionality, housed in a practical design that delivers where it counts.

The compact and elegant ExpertBook P1 series starts at a lightweight 1.4 kg1 and features an elegant new design that unlocks impressive efficiency to supercharge daily productivity, empowered by the exclusive ASUS AI ExpertMeet2 tool. This enhances meeting productivity by overcoming language barriers with built-in translation, distinguishing speakers, summarizing discussions and much more.

The new ExpertBook P1 laptops are engineered for superb performance, powered by up to a 13th Gen Intel® Core™ i7 processor and offering up to 1 TB of storage with dual-SSD RAID support for improved data reliability and faster operation. They also feature a built-in fingerprint sensor and TPM 2.0 chip3 to protect privacy and business data ― ensuring that ExpertBook P1 is a trusted, reliable traveling companion for modern workflows.

Portable and durable for on-the-go professionals

ASUS ExpertBook P1 is designed to deliver robust performance, whatever and wherever the journey. With a lightweight build that starts at just 1.4 kg, this powerhouse is engineered for those on the move, combining portability with military-grade durability to ensure that it’s able to withstand the rigors of modern life – in the office, at home or on the road.

Whether tackling intensive tasks or simply getting lots of little jobs done fast, ExpertBook P1 rises to the challenge with up to 64 GB4 of memory to deliver quick access and smooth operation for even the most demanding applications. For those who need ample storage, capacity of up to 1 TB is on offer, enhanced by dual-SSD RAID support to improve data reliability and accelerate every operation ― delivering the speed and reassurance demanded by modern businesses.

ExpertBook P1 series benefits from MIL-STD-810H military-grade5 strength, meaning it’s resilient in the face of environmental extremes. It also undergoes ASUS Superior Durability Tests — a rigorous torture-test regime designed to mimic rough day-to-day handling — to ensure that P1 continues to deliver on its promise of superb reliability, through even the toughest working days and journeys.

Supercharged meeting productivity and efficiency

ASUS ExpertBook P1 is equipped with the all-new and ASUS-exclusive AI ExpertMeet app, a powerful tool designed to supercharge meeting productivity and efficiency, bringing businesses and partners closer together by eliminating the challenges of international conference calls.

With AI ExpertMeet serving as an everyday assistant, language barriers are a thing of the past. Built-in AI translation ensures seamless communication across participants from different regions and languages. This smart tool also features speaker-identification functionality to clearly distinguish presenters, as well as capturing what they say and compiling key discussion points into a concise summary. Additionally, the AI Meeting Minutes feature assists with extracting the most important details from meetings, allowing users to focus entirely on the conversation without the need to manually take notes during or after calls. This cutting-edge technology streamlines the entire meeting process, making it easier than ever to maintain productivity and efficiency, regardless of geographical or linguistic boundaries.

AI ExpertMeet also enables users to enhance their presence in videoconferences by displaying a business card as a watermark ― so their name, position, company and contact information are there for everyone to see. As well, the screen-watermark function ensures data and information are secure from the moment ExpertBook P1’s screen is shared, protecting confidential personal and business information.

After a call is completed, AI ExpertMeet is then able to apply speech-to-text transcriptions with unique speaker IDs. This feature captures everything said, extracts key points from multiple speakers, and clearly identifies who presented each key point. Coupled with the ability to automatically and expertly

summarize these key points, transcribing meetings and generating concise summaries by capturing and highlighting important details, the power AI ExpertMeet of elevates ExpertBook P1 to a must-have partner for the modern world of work and business.

Thoughtful design to maximize efficiency

ASUS ExpertBook P1 is crafted to provide exceptional user experiences, with a design that promotes efficient productivity. For starters, its comprehensive line-up of ports and connectors ports are strategically placed to ensure an uncluttered workspace, allowing free movement of the mouse without interference from cords. The right-hand side of the device is kept almost entirely clear of ports to facilitate smooth mouse use.

Elevating human interaction with technology to a more intuitive level is the mission of ASUS ― and every element of ExpertBook P1’s design has been considered to speed everyday use and provide enjoyable experiences. User-delighting features include a row of videoconference shortcut keys to make managing online meetings a fast, fingertip affair. This new laptop also boasts a comfortable keyboard with full-sized keycaps for unrivaled input experiences ― maximizing efficiency and productivity through every working moment.

Reinforced business-grade security

With robust security features, ASUS ExpertBook P1 serves as a personal and always-alert guard for confidential files. The laptop’s built-in, enterprise-grade security ensures data confidentiality and high-level privacy, safeguarding information and preventing unauthorized access.

ExpertBook P1 features enterprise-grade firmware security that complies with NIST BIOS integrity guidelines. The strengthened root-of-trust security measure ensures no intrusion attempt goes unnoticed. There’s also hardware-level protection against malware and sophisticated cyberattacks through Trusted Platform Module 2.0 (TPM 2.0). This advanced security framework includes downgrade protection to prevent BIOS rollbacks, securing the system against potential exploits. Rapid recovery is also made possible by storing custom settings within the BIOS in the event of firmware corruption. ExpertBook P1 is also compliant with the Windows Secured-core PC standard, providing on-by-default security that provides businesses with the confidence they need, knowing their data is safe, without the need for users to make adjustments.

ExpertBook P1 also includes a complimentary one-year McAfee+ Premium membership, with McAfee Smart AI™ for advanced threat detection and 24/7 identity monitoring, plus Personal Data Cleanup and Online Account Cleanup features.

ASUS today announced ExpertBook P5 (P5405), a groundbreaking Copilot+ PC1 designed to empower modern professionals. Powered by the latest Intel® Core™ Ultra processor (Series 2) with up to 48 NPU TOPS2, delivering an up to 3X AI performance boost over the prior generation and featuring ASUS AI ExpertMeet, this AI-driven powerhouse streamlines workflows and enhances collaboration. Its sleek, durable aluminum chassis houses a stunning 2.5K 144 Hz display, delivering exceptional visuals. With a 1.29 kg3 feather-light design, robust security features, and a focus on sustainability, ExpertBook P5 is the perfect companion for on-the-go professionals seeking peak performance and efficiency.

The future of work

Crafted with meticulous attention to detail, ExpertBook P5 boasts a premium aluminum design that seamlessly blends aesthetics and ergonomics. Despite its lightweight construction, at just 1.29 kg, P5 offers exceptional durability — meeting the exacting US MIL-STD 810H military standard. Its thoughtfully designed workspace, featuring conveniently placed function keys and a spacious mouse area, optimizes productivity and comfort during video conferences and multitasking. Engineered with the ASUS ExpertCool thermal structure, a newly-enhanced cooling design, the ExpertBook P5 ensures consistent, optimal cooling whether the lid is open or closed, guaranteeing peak performance even during extended usage. It is a productivity powerhouse designed to elevate professional performance, empowering users to achieve their full potential.

Forwarding the ASUS commitment to sustainability, ExpertBook P5 also represents a significant advancement in sustainable technology. This intelligent product has significantly enhanced its circularity by 10% to reach 50%, utilizing Circular Transition Indicators (CTI) for performance measurement. By incorporating recycled materials and a modular design, ExpertBook P5 directly addresses the pressing issue of e-waste.

Experience the power of AI in meetings 

ASUS ExpertBook P5 benefits from the all-new ASUS AI ExpertMeet, an on-device AI assistant that transforms meetings into productive and engaging experiences, leverages advanced AI capabilities to enhance audio, video, and collaboration features, ensuring seamless communication and capturing every important detail. 

AI ExpertMeet offers a comprehensive suite of AI-powered features to elevate every meeting experience. AI Meeting Minutes accurately captures and transcribe meetings, generating detailed summaries and identifying key points from multiple speakers. The AI Translated Subtitles feature provides translations, ensuring seamless communication across languages. Additionally, the Watermark function allows video calls to be personalized with customizable business card information and screen watermarks for added security and professionalism. All powered by on-device intelligence, personal data remains secure, allowing users to focus on ideas without privacy concerns – empower teams with the latest AI technology and unlocking the full potential of virtual collaborations. 

ASUS ExpertGuardian: the ultimate guardian for confidential data 

ASUS ExpertBook P5's robust security arsenal safeguards critical data. Engineered with a commercial-grade and NIST SP 800-155-compliant BIOS, it provides a foundational layer of protection against firmware attacks. Coupled with Windows 11 Secured-core PC technologies, the ExpertBook P5 creates a fortified defense against software vulnerabilities. To ensure long-term security, ASUS offers a comprehensive five-year supportiv for BIOS and driver updates, safeguarding the system against emerging threats. 

Complementing this robust hardware-based security, ExpertBook P5 includes a complimentary one-year McAfee+ Premium membership. This comprehensive security suite leverages McAfee Smart AI™ for advanced threat detection, including AI-powered deepfake detection to protect against sophisticated social engineering attacks. Additionally, email scam protection provides an extra layer of defense against phishing attempts. 

ASUS Business Support 

Understanding the critical needs of modern professionals, ASUS Business Support is not merely a warranty – it’s a comprehensive service package that includes on-site repairs, dedicated technical assistance and 24/7 customer support. This robust support framework ensures that every ExpertBook user experiences minimal downtime and receives personalized solutions to their technical issues. 

ASUS, a global leader in innovative and user-centric computing solutions, is excited to announce the launch of its latest ASUS Vivobook S 15 and ProArt PZ13 Copilot+ PCs, powered by the newly-announced Snapdragon® X Plus eight-core processor1. These new devices mark a significant expansion of the ASUS Copilot+ PC series, bringing a breakthrough platform that unleashes multiday battery life, unprecedented performance and AI-powered Copilot+ PC experiences to a broader audience, with immediate availability worldwide.

These new models are the first laptops to leverage the latest Snapdragon X Plus platform from Qualcomm Technologies, making advanced AI features more accessible than ever before. By integrating this powerful new silicon, ASUS continues to demonstrate its commitment to delivering user-centric design products that enhance daily life and productivity. The eight-core Qualcomm Oryon™ CPU powering the Snapdragon X Plus platform delivers lightning-fast responsiveness and efficiency. An integrated GPU and support for up to three external monitors ensures exceptional graphics and

immersive visual experiences. At the heart of the Snapdragon X Plus eight-core processor is a staggering 45 TOPS NPU of AI processing power and leading performance-per-watt, which paired with the platform’s significant advancements in connectivity, will push productivity to new heights in ultraportable designs with incredible battery life. Whether creating presentations on-the-go or video streaming, the versatile functionality of this platform will enable transformative experiences.

“We're thrilled to see the Snapdragon X Plus eight-core platform bringing the transformative power of Copilot+ PCs to even more users worldwide. ASUS is committed to making cutting-edge technology, like the ProArt PZ13, accessible to everyone, everywhere and this collaboration with Qualcomm Technologies is a significant step in that direction," said Rangoon Chang, ASUS Corporate Vice President, Consumer BU.

The ASUS global logistics network ensures that these new Copilot+ PCs are readily available to customers worldwide. With the launch of these entry-level laptops powered by Snapdragon X Plus, ASUS and Qualcomm Technologies are making cutting-edge technology more affordable and accessible, empowering more users to experience the benefits of AI-enhanced computing.

“We are committed to offering groundbreaking on-device AI processing to our consumers worldwide,” said Kedar Kondap, SVP & GM, Compute and Gaming, Qualcomm Technologies, Inc. “The Snapdragon X Plus eight-core processor pushes productivity to new heights from personal passion projects to everyday workflow for a more efficient day.”

Building on the momentum of the successful 2024 launch of ASUS Copilot+ PCs, which commenced in May, the ASUS Vivobook S 15 and ProArt PZ13 represent the next evolution in ultraportable and creator-focused laptops.

ASUS Vivobook S 15

ASUS Vivobook S 15 is designed for ultimate portability, featuring a slim 14.7 mm, 1.42 kg all-metal body with a minimalist aesthetic and a premium CNC-engraved logo. The 70 Wh battery provides up to 19+ hours of use, with fast charging and ASUS USB-C® Easy Charge. It includes a single-zone RGB backlit keyboard, a dedicated Copilot key for instant access to AI tools — including Copilot, Live Captions, and Cocreator — and an expansive touchpad with intuitive gesture controls. It also includes the innovative StoryCube AI-powered app that enables users to realize their creative aspirations. Connectivity is seamless with two USB4® ports, USB 3.2, HDMI® 2.1, a microSD slot, and WiFi 7 for blazing speeds up to 5.8 Gbps. The 15.6-inch 3K 120 Hz ASUS Lumina OLED display, with 100% DCI-P3 color gamut and Dolby Atmos audio, delivers an exceptional audiovisual experience, ideal for productivity and entertainment.

ProArt PZ13

ProArt PZ13 is a lightweight, 0.85 kg, 9 mm detachable laptop built for on-the-go creativity, with IP52 and military-grade durability. This Copilot+ PC laptop delivers a next-level AI experience, with enhanced security, speed, and personalization. Connectivity is rich, with two USB4 ports and an SD Card reader. A 70 Wh battery enables extended off-grid use, offering up to 21 hours of FHD video playback. The 3K ASUS Lumina OLED touchscreen supports stylus input and offers stunning visuals with Pantone® Validated certification and a 16:10 aspect ratio. ProArt PZ13 includes AI-powered tools like StoryCube for asset management and ProArt Creator Hub for optimizing workflows. It also comes with a six-month CapCut membership, offering rich video editing features for creators of all levels.

ASUS today announced that it showcased its latest technological innovations at the Always Incredible Media Day for IFA 2024 in Berlin, Germany. The company highlighted its commitment to its Ubiquitous AI. Incredible Possibilities vision by unveiling a new portfolio of next-generation ASUS Copilot+ PCs. Equipped with the latest Intel® Core™ Ultra processors (Series 2), they deliver exceptional style and performance for the ultimate in AI experiences. 

ASUS has harnessed the full potential of Intel® Core™ Ultra processors (Series 2) across its comprehensive lineup of laptops, each optimized for different wattage requirements and user preferences. These new ASUS AI PCs outpace the competition with superior performance, diverse form factors, and a wide price spectrum to suit various budgets and needs. With an integrated NPU delivering up to 48 TOPS, they also enable on-device AI capabilities. The new models will receive a free update to Copilot+ PC experiencesi when available. 

The company’s collaboration with Intel has been key in bringing these cutting-edge devices to life. “The powerful Intel® Core™ Ultra processors at the heart of our latest Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC deliver unmatched performance and enable a wide range of AI experiences,” said Rangoon Chang, ASUS Corporate Vice President, Consumer Business Unit. “With these new devices, together we are empowering users to harness the full potential of AI to enjoy smarter, more intuitive computing.” 

“Together with ASUS, we’re elevating the consumer and commercial product experience. ASUS laptops that are powered by Intel® Core™ Ultra processors (Series 2) deliver unmatched performance, extended battery life, extensive security features, and cutting-edge AI capabilities. From productivity to creativity, these products deliver a new standard for user experiences across all sectors,” said Michelle Johnston Holthaus, Intel’s executive vice president and general manager, Client Computing Group.  

Copilot+ PCs for an Incredible Future  

During the event, ASUS introduced several innovations that herald a new era for PCs. These new devices, equipped with up to Intel® Core™ Ultra 9 processor (Series 2) delivering up to 48 NPU TOPS, will bring exclusive on-device AI capabilities to Windows 11. The Copilot+ PC experiences will be accessible through a free update once it becomes availableii.  

The Zenbook S 14 and Zenbook S 16 stood out as key highlights. These ultra-slim and ultralight OLED laptops flawlessly combine advanced technology with elegant design, delivering both exceptional style and efficiency. The new Zenbook S series features a premium chassis made from exclusive Ceraluminum™ -- a high-tech ceramic material available in a range of nature-inspired colors. ASUS also showcased the Vivobook S 14, crafted for those who demand extraordinary performance in a sleek and lightweight design, as well as the versatile Vivobook 14 Flip and Vivobook 16 Flip, featuring the latest Intel® Core™ Ultra 7 processor (Series 2) in convertible form factor laptops that elevate AI-driven productivity. 

All the new Zenbook and Vivobook models will come with the ASUS-exclusive StoryCube application, a smart AI-powered digital asset manager leveraging the laptops’ local AI capabilities to streamline creative workflows with features like scene categorization and clip generation. 

ASUS also unveiled the ExpertBook P series, which marks a significant advancement in AI PCs for entrepreneurs, prosumers, and small businesses. The flagship next-gen ExpertBook P5 delivers unmatched productivity with cutting-edge AI capabilities, featuring up to Intel® Core™ Ultra 7 processor (Series 2) with up to 48 NPU TOPS. The ASUS AI ExpertMeet tools further enhance the experience with advanced features like AI translation, AI subtitles, assisted meeting summaries, AI noise canceling, and business watermarks. The P series also includes the ExpertBook P3 and ExpertBook P1, offering exceptional reliability, durability, and security for diverse work environments and professional needs. 

Additionally, ASUS introduced the high-performance ASUS NUC 14 Pro AI mini PC, powered by up to the latest Intel® Core™ Ultra 9 processor (Series 2). This compact system delivers up to 120 total platform TOPS of performance, making it ideal for commercial use and edge computing applications that demand next-level AI capabilities in a small form factor. 

For more information visit ASUS Copilot+ PCs.

Zenbook S series: Precision crafted, performance-driven  

The new Zenbook S 14 (UX5406) redefines the boundaries of ultraportable laptops, blending exquisite design with exceptional performance. This premium device is the slimmest ASUS 14-inch ultraportable, boasting a thin 1.1 cm profile and a feather-light 1.2 kg weight. Featuring an outer lid crafted from an ASUS exclusive Ceraluminum material, the Zenbook S 14 combines the warm, tactile feel of ceramic with the strength of aluminum, creating a truly exceptional and remarkably durable design. The keyboard area of the chassis is further enhanced with a geometric grille design comprising 2,715 CNC-machined cooling vents, optimizing airflow and heat dissipation for peak performance. 

Despite its ultra-slim form factor, the Zenbook S 14 delivers powerful performance with its Intel® Core™ Ultra 9 processor (Series 2), achieving up to 48 NPU TOPS and offering the newest AI experiences. The sleek chassis houses a 3K 120 Hz Lumina OLED display, providing breathtaking visuals, while a four-speaker sound system delivers cinematic audio experiences. AI noise cancelation ensures crystal-clear conference calls, and the FHD AiSense IR camera supports AI effects for enhanced video interactions. 

To complement its exceptional performance, the Zenbook S 14 features a long-lasting 72 Wh battery, a full range of I/O ports for seamless connectivity, and advanced security features. An enlarged 16:10 touchpad, incorporating intuitive smart gestures, allows users to effortlessly adjust display brightness and audio volume. The Zenbook S 14 is now available for pre-order on http://asus.com and through retailers worldwide at a starting price of US$1,399.  

ASUS also introduced the Zenbook S 16 (UX5606), a sleek and lightweight 16-inch ultraportable laptop equipped with the latest Intel® Core™ Ultra processor (Series 2) – perfect for the highly mobile user seeking an extended workspace.

Vivobook S 14: Maximum performance in a minimalist design 

The ASUS Vivobook S 14 (S5406SA) is a sleek, 1.3 kg powerhouse designed for on-the-go productivity and entertainment, combining performance with a minimalist aesthetic in its 1.39 cm-thin, all-metal chassis. Equipped with ASUS IceCool thermal technology featuring two 97-blade IceBlade fans and two air vents, the laptop achieves a maximum TDP of 35 W, maintaining optimal performance even under demanding workloads. 

Powered by up to Intel® Core™ Ultra 7 processor (Series 2) with an AI engine of up to 47 NPU TOPS, the Vivobook S 14 excels in efficiently running AI applications. A dedicated Copilot key provides quick AI assistance to optimize workflow, while a 75 Wh battery offers up to 27 hoursiii of unplugged use ensuring all-day productivity. 

The laptop’s ergonomic design includes a stylish ASUS ErgoSense keyboard with customizable single-zone RGB backlighting and an ultra-large ErgoSense touchpad for enhanced comfort and control. Combined with ultrafast WiFi 7 connectivity, a wide array of I/O ports, a 16:10 3K 120 Hz display, and a Harman Kardon-certified Dolby Atmos® audio system, the Vivobook S 14 is the ideal companion for dynamic users seeking a powerful and reliable device.

Vivobook 14/16 Flip: AI meets versatility 

The ASUS Vivobook 14 Flip (TP3407) is a cutting-edge convertible laptop designed to elevate productivity and entertainment for students and professionals. A 360° hinge enables seamless transitions between laptop, tent, stand, or tablet mode, allowing users to adapt and enhance all workflows with one device, with support for ASUS Pen 2.0 adding to its versatility. Its ultra-slim and lightweight design, at just 1.7 cm thin and weighing only 1.5 kg, makes it the ideal companion for those on the go.  

Under the hood, the Vivobook 14 Flip is powered by up to Intel® Core™ Ultra 7 processor (Series 2), offering up to 47 NPU TOPS for efficient execution of AI applications and effortless performance.  

The device boasts a highly efficient 70 Wh battery, ultrafast WiFi 7 connectivity, and a wide range of I/O ports for seamless connectivity. A Dolby Atmos audio system ensures superior sound quality, making it a powerful and reliable choice for those seeking a dynamic, AI-powered laptop. The Vivobook 14 Flip features a stunning 14-inch FHD NanoEdge touchscreen, delivering vibrant visuals and an immersive viewing experience perfect for both work and play.  

ASUS also introduced the Vivobook 16 Flip (TP3607) with a larger 16-inch 3K OLED display, providing more screen real estate for immersive visuals and enhanced productivity without compromising performance.

ExpertBook P series: AI-driven work evolution  

ASUS unveiled its innovative ExpertBook P Series, marking a significant advancement in AI-powered computing for entrepreneurs, prosumers, and small businesses. The flagship ExpertBook P5 (P5405) leads the lineup, featuring cutting-edge Intel® Core™ Ultra processors (Series 2) and integrating ASUS AI ExpertMeet tools for an unparalleled AI-enhanced work experience. These tools revolutionize online meetings with advanced features such as AI transcript, AI translation, AI subtitles, assisted meeting summaries, AI camera, AI noise canceling, and business watermarks.  

Leveraging Intel’s latest processor, which boasts up to 47 NPU TOPS and up to 120 total platform TOPS of performance, the ExpertBook P5 is optimized for running AI applications. It also offers exceptional battery life, capable of providing up to 28 hours of video playback or 20 hours of office productivity. The P series includes the ExpertBook P3 (P3405/P3605) and ExpertBook P1 (P1403/P1503), delivering reliable performance and durability for small businesses and professionals. 

The ExpertBook P Series provides multilayered security extending to the BIOS level, including advanced features like Secure Boot and a discrete Trusted Platform Module (TPM) to guard against unauthorized interventions at startup. It also offers an optional SafeGuard Backup tool, which securely backs up important data with encrypted protection. ASUS has partnered with McAfee to pre-install McAfee+ Premium Individual Unlimited on all ExpertBook P Series laptops, free for one year globally starting September 2024. The ExpertBook P5 enhances security with exclusive AI-powered deepfake detection technology, offering McAfee Deepfake Detector at no cost for one year in the US, UK, and Australia for the same time period. 

The ExpertBook P series seamlessly merges sleek aesthetics with robust functionality - without compromising on power. It embodies ASUS’s commitment to sustainability by prominently integrating eco-friendly practices. In particular, the ExpertBook P5 utilizes industrial recycled aluminum alloy and post-consumer recycled steel, minimizing environmental impact while pioneering the use of recycled magnets in ASUS commercial laptops.  

ASUS plans to expand the series with new form factors, including desktops and all-in-ones, scheduled to launch in 2025.

ASUS NUC 14 Pro AI: A compact AI powerhouse 

The ASUS NUC 14 Pro AI represents a groundbreaking advancement in AI NUC mini-PC technology. Leveraging up to the latest Intel® Core™ Ultra 9 processor (Series 2), it delivers exceptional performance through its multi-architecture CPU, GPU, and NPU setup, achieving up to 120 total platform TOPS. Its powerful NPU delivers up to 48 TOPS and dramatically enhances AI capabilities, providing three times the AI performance for cutting-edge applications compared to the previous generation of Intel processors. 

Housed in a compact <0.6 L chassis with a system height of just 34 mm, the ASUS NUC 14 Pro AI balances high performance with a space-efficient design, making it perfect for commercial use and edge computing applications. It combines doubled graphics capabilities with innovative embedded LPDDR5x design for high-speed performance and stability across a wide range of IoT scenarios.  

The ASUS NUC 14 Pro AI delivers reliable 24/7 operation with advanced thermal management, meets EPEAT Climate+ energy efficiency standards, and prioritizes security with features like Secure Boot, fingerprint recognition, and built-in Trusted Platform Model (TPM). Built-in speakers and microphones support voice commands, while ASUS Control Center Remote Management and Microsoft’s Windows Autopilot streamline IT operations and device deployment. Furthermore, intelligent cooling ensures peak performance under heavy loads and a tool-less design simplifies upgrades. With exceptional efficiency and reliability, the ASUS NUC 14 Pro AI is the ideal AI solution for demanding professional environments.