Canon has developed the of XF-AVC, a new proprietary video format for the efficient recording of high-image-quality 4K, 2K and HD video footage. Mainly targeting professional-use 4K video camcorders, XF-AVC will support greater workflow efficiency and convenience during the production process for high-image-quality video.

The new Canon XF-AVC is a standard that defines each recording method for the visual and audio data components that make up individual video files. Because XF-AVC employs the MPEG-4 AVC/H.264 video compression format, which realizes a high data- compression rate without sacrificing image quality, it supports the efficient recording on memory cards of high-image-quality 4K, 2K and HD video content captured on video camcorders. As a result, not only can external storage and other equipment required during shooting be kept compact, because it enables the recording of high-image-quality video data, the format also facilitates color grading and other high- precision editing processes.

Canon will employ XF-AVC primarily in the Company's 4K-compatible professional-use video camcorders, such as the XC10 (to go on sale in mid June 2015) and EOS C300 Mark II (to go on sale in early September 2015). Additionally, by collaborating with various industry manufacturers in connection with the new video format, Canon plans to deliver convenience during cinema and video production workflows for high-image- quality video.

	Resolution	Bitrate	Color sample	Intra Frame / Long GOP	File format	Compression format
4K	4096 x 2160	10 bit 8 bit	4:2:2	Intra Frame	MXF	MPEG-4 AVC/H.264
	3840 x 2160
2K/HD	2048 x 1080	12 bit 10 bit 8 bit	4:4:4 4:2:2 4:2:0	Intra Frame / Long GOP
	1920 x 1080
	1280 x 720	8 bit	4:2:2