Nikon Inc. unveiled their upcoming program for CES 2020.

At the Nikon Booth, visitors will have the chance to check out Nikon's latest imaging technologies at display tables showcasing products from the brand's Mirrorless, DSLR, NIKKOR and COOLPIX lineups.

CES is the place to be to get first-hand experience with Nikon's expanding NIKKOR Z lens lineup.

The NIKKOR Z lens lineup continues to expand with the anticipated NIKKOR Z 70-200mm f/2.8 VR S telephoto zoom lens. The NIKKOR Z 70-200mm f/2.8 is maximizing the benefits of the Nikon Z series with a fast f/2.8 aperture, close focus distance and 5 stops of built-in optical VR image stabilization.

Promising a balanced combination of flexibility, durability and class-leading image quality for serious photographers, the NIKKOR Z 70-200mm f/2.8 is a must-have lens for Z series shooters capturing portraits, events, sports, wildlife and more.

The NIKKOR Z 70-200mm f/2.8 VR S will be available in February for a suggested retail price (SRP) of $2,599.95.

The Nikon D780 camera features a 24.5-megapixel backside-illuminated FX-Format CMOS sensor and Nikon's EXPEED 6 image processor. The camera is boasting the latest in Nikon imaging technologies: a proven AF system through the viewfinder and a 273-point on-sensor Phase Detect AF system. For videographers, the D780 also boasts 4K video at 30 fps, and 120p in Full HD through the LCD as well as 10-bit output with N-Log or HDR (Hybrid Log-Gamma) support.

The D780 will be available in late January for a suggested retail price (SRP) of $2,299.95* (body only) and $2,799.95 (with 24-120mm f/4G ED VR lens kit).

The new NIKKOR AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR F mount telephoto zoom offers impressive reach, speed, and versatility. As the single-lens solution that many sports, wildlife and portrait professionals have been waiting for, the AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR's superior image quality and constant f/2.8 aperture provide a shallow depth of field and excellent low light performance. The NIKKOR 120-300mm f/2.8 employs The AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR will be available in February for a suggested retail price (SRP) of $9,499.95.

Designed for birding, star gazing and those that need zoom capabilities and flexibility, the new COOLPIX P950 is the all-in-one superzoom bridge camera with an 83x (24-2000mm) optical zoom. The COOLPIX P950 is loaded with a myriad of feature upgrades including 4K video recording, RAW (NRW) image capture and 5.5 stops of vibration reduction, while maintaining a compact, portable body. With dedicated Birdwatching, Moon and other Scene Modes, the COOLPIX P950 ensures its advanced feature-set delivers in every scenario.

The COOLPIX P950 will be available in February for a suggested retail price (SRP) of $799.95.