DivX announced that DivX video technology will be integrated into Sony's Playstation 3 entertainment system. To date, over 100 million DivX Certified products have been shipped into the market, and it is anticipated PS3 will significantly expand that number.

"We are excited to work with Sony Computer Entertainment to bring DivX to PS3," said Kevin Hell, CEO of DivX, Inc. "Our technology will expand the multimedia functionality of PS3 by enabling users to enjoy access to the broad library of content in the DivX digital media format."

Current PS3 end users will be able to add DivX functionality to their systems via a separate system software update at a forthcoming date. PS3 game title developers will be able to utilize DivX’s decoder technology by updating the system software of PS3’s Software Development Kit to version 2.00, which was released by SCE on November 2nd.