Apple today announced the latest 14- and 16-inch MacBook Pro with the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop. With M5 Pro and M5 Max, MacBook Pro features a new CPU with the world’s fastest CPU core,1 a next-generation GPU with a Neural Accelerator in each core, and higher unified memory bandwidth, altogether delivering up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models.2 This allows developers, researchers, business professionals, and creatives to unlock new AI-enabled workflows right on MacBook Pro. It now comes with up to 2x faster SSD performance2 and starts at 1TB of storage for M5 Pro and 2TB for M5 Max. The new MacBook Pro includes N1, an Apple-designed wireless networking chip that enables Wi-Fi 7 and Bluetooth 6, bringing improved performance and reliability to wireless connections. It also offers up to 24 hours of battery life; a gorgeous Liquid Retina XDR display with a nano-texture option; a wide array of connectivity, including Thunderbolt 5; a 12MP Center Stage camera; studio-quality mics; an immersive six-speaker sound system; Apple Intelligence features; and the power of macOS Tahoe. The new MacBook Pro comes in space black and silver, and is available to pre-order starting tomorrow, March 4, with availability beginning Wednesday, March 11.

“MacBook Pro with M5 Pro and M5 Max redefines what’s possible on a pro laptop, now up to 4x faster than the previous generation,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With Neural Accelerators in the GPU, the new MacBook Pro enables professionals to run advanced LLMs on device and unlock capabilities that no other laptop can do — all while maintaining exceptional battery life. Combined with even faster unified memory and storage, it empowers users to take their work even further, unleashing new possibilities and pushing the boundaries of what they can do.”

M5 Pro and M5 Max are built using the new Apple-designed Fusion Architecture and engineered from the ground up for AI. This innovative design combines two dies into a single system on a chip, providing tremendous performance boosts. M5 Pro and M5 Max feature a new up-to-18-core CPU with 6 super cores, the world’s fastest CPU core,1 and 12 all-new performance cores, optimized for power-efficient, multithreaded pro workloads — altogether delivering up to 30 percent faster performance.3 M5 Pro is designed for users running complex workflows, like coders optimizing algorithms and photographers processing massive image libraries, while M5 Max is for those pushing the absolute limits, such as engineers running rigorous simulations.

Scaling up performance from M5 and offering the same breakthrough GPU architecture with a Neural Accelerator in each core, M5 Pro and M5 Max deliver up to 4x faster LLM prompt processing than M4 Pro and M4 Max, and up to 8x AI image generation than M1 Pro and M1 Max.2 This enables AI researchers and developers to train custom models locally, and creative professionals to leverage AI-powered tools for video editing, music production, and design work. Both chips also bring up to a 50 percent increase in graphics performance compared to M4 Pro and M4 Max,3,4 enabling motion designers to work with complex 3D scenes in real time and VFX artists to preview effects instantly. And with a faster and more power-efficient Neural Engine and higher unified memory bandwidth, the new MacBook Pro delivers incredible on-device AI capabilities. The increase in unified memory bandwidth enables complex workflows like intensive AI model training and massive video projects. M5 Pro supports up to 64GB of unified memory with up to 307GB/s of memory bandwidth, while M5 Max supports up to 128GB of unified memory with up to 614GB/s of memory bandwidth.

Apple today announced the new MacBook Air with M5, bringing exceptional performance and expanded AI capabilities to the world’s most popular laptop. M5 features a faster CPU and next-generation GPU with a Neural Accelerator in each core, enabling MacBook Air to power through a variety of workflows, from creative projects to complex AI tasks. MacBook Air now comes standard with double the starting storage at 512GB with faster SSD technology, and is configurable up to 4TB, so customers can keep their most important work on hand. Apple’s N1 wireless chip delivers Wi-Fi 7 and Bluetooth 6 for seamless connectivity on the go. MacBook Air features a beautifully thin, light, and durable aluminum design, stunning Liquid Retina display, 12MP Center Stage camera, up to 18 hours of battery life, an immersive sound system with Spatial Audio, and two Thunderbolt 4 ports with support for up to two external displays. Combined with the power of macOS Tahoe and Apple Intelligence, MacBook Air delivers unmatched value for college students and creative professionals, and it’s the most popular laptop for business users. Available in 13- and 15-inch models in sky blue, midnight, starlight, and silver, the new MacBook Air with M5 is available for pre-order starting tomorrow, March 4, with availability beginning Wednesday, March 11.

Apple today announced a new family of displays engineered to pair beautifully with Mac and meet the needs of everyone, from everyday users to the world’s top pros. The new Studio Display features a 12MP Center Stage camera, now with improved image quality and support for Desk View; a studio-quality three-microphone array; and an immersive six-speaker sound system with Spatial Audio. It also now includes powerful Thunderbolt 5 connectivity, providing more downstream connectivity for high-speed accessories or daisy-chaining displays. The all-new Studio Display XDR takes the pro display experience to the next level. Its 27-inch 5K Retina XDR display features an advanced mini-LED backlight with over 2,000 local dimming zones, up to 1000 nits of SDR brightness, and 2000 nits of peak HDR brightness, in addition to a wider color gamut, so content jumps off the screen with breathtaking contrast, vibrancy, and accuracy. With its 120Hz refresh rate, Studio Display XDR is even more responsive to content in motion, and Adaptive Sync dynamically adjusts frame rates for content like video playback or graphically intense games. Studio Display XDR offers the same advanced camera and audio system as Studio Display, as well as Thunderbolt 5 connectivity to simplify pro workflow setups. The new Studio Display with a tilt-adjustable stand starts at $1,599, and Studio Display XDR with a tilt- and height-adjustable stand starts at $3,299. Both are available in standard or nano-texture glass options, and can be pre-ordered starting tomorrow, March 4, with availability beginning Wednesday, March 11.

“Apple has led the industry in delivering the world’s most advanced displays for pros to do their life’s best work, and today we do that once again with the introduction of the new Studio Display family,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Studio Display gets even better with a new 12MP Center Stage camera and powerful Thunderbolt 5 connectivity. And the Studio Display XDR is a huge leap forward for XDR technology, with a mini-LED backlight, 2000 nits of peak HDR brightness, advanced color accuracy, and a 120Hz refresh rate, transforming workflows like filmmaking, design and print, and 3D animation. It’s by far the world’s best pro display.”

more information at https://www.apple.com/