ASUS Chairman Jonney Shih unveiled the company's latest products during a Monday press event at the 2015 International CES. Mr. Shih introduced the full lineup of the ASUS Transformer Book Chi Series 2-in-1 laptops that transform into Windows tablets, the ZenFone 2 and the ZenFone Zoom smartphones. The Transformer Book Chi Series includes razor-thin 2-in-1 Windows laptops that transform into Windows tablets via a smart magnetic hinge. They feature an all-aluminum design, up to WQHD displays (2560 x 1440, pixel density of 235ppi) and powerful performance with up to Intel Core M processors.

Transformer Book Chi is available in three sizes. The flagship T300 Chi has a 12.5-inch screen, with a tablet that is just 7.6mm thin, and features the power-efficient Intel Core M processor. The compact 10.1-inch T100 Chi has a 7.2mm tablet and all-day battery life, and the T90 Chi is an ultra-light 8.9-inch model weighing just 750g.

ASUS SonicMaster audio technology gives Transformer Book Chi Series the edge over the competition when it comes to sound quality.

Transformer Book Chi also features USB 3.0 connectivity via a Type B USB port.

The Active Stylus Pen allows users to write, draw or annotate items anywhere on the screen, and features a pencil-like feel and palm rejection that allows the user's hand to touch the screen.

ZenFone 2 is the new flagship smartphone in the ZenFone family, featuring a new design, 13MP PixelMaster camera, and performance delivered by a 64-bit Intel Atom Z3580 processor with 4GB RAM. An Intel LTE-Advanced modem provides 4G/LTE connectivity.

ZenFone 2 has a brushed-metal finish and concentric-circle detailing, and introduces new refinements, including a curved case that tapers to a thin 3.9 mm at the edges. The case features a volume control key on the rear of the phone within easy reach of the user's index finger. The 5.5-inch Full HD IPS+ screen has an ultra-narrow bezel that reduces ZenFone 2's overall size.

The 13MP PixelMaster camera with its f/2.0 wide-aperture lens lets users quickly capture high-resolution photos with zero shutter lag. Camera features including Low Light mode, Backlight (HDR) mode, and the Real Tone flash.

ZenFone 2 has a 3000mAh battery that provides more than enough power to get through the day, and it also features fast-charge technology for reduced recharge times.

The ZenFone Zoom is a thin smartphone that features a 13MP camera with a 3X optical zoom. ZenFone Zoom?s rear camera features a 10-element lens design with up to a 12X digital zoom. ZenFone Zoom also has an optical image stabilizer (OIS) for shake-free photos, combined with a laser auto-focus. Advanced users will appreciate the flexibility of ZenFone Zoom?s Manual mode, which allows manual control of ISO settings, shutter speed and more.