China-based Takee Technology has introduced the takee holographic handset, in what the company calls a "disruptive breakthrough" in the handset screen display technology. Takee is part of Shenzhen Estar Displaytech Co., Ltd., a China-based 3D virtual display product manafuacturer. The company last week hosted a media conference about the takee holographic handset and the open platform for hologram apps in Beijing, formally introducing the takee holographic handset and an open platform for hologram apps.

It says the Takee holographic handset is the result of 10 years of research and development. By tracking the perspective position of a person's eyes and based on the data model of the holographic image, the takee holographic handset calculates the actual holographic image based on that position, then projects the stereo images in the right and left eyes onto the respective retinas via a special directional display technology, allowing the eyes to view a visual effect identical to the effect the person would see in reality.

For exapmple, when the takee holographic handset is displaying a Rubik's cube, you can shift your eyes' perspective to see each side of the cube, as if you were actually turning the cube in order to view each side.

Takee claims that the new holographic handset is fundamentally different from the recently announced Fire Phone by Amazon.

"Fire Phone's display technology is not a naked-eye 3D display technology, but rather employs Dynamic Perspective 3D technology, in actuality a form of 2D display technology. In other words, what one is observing is a dynamic expression of a traditional 2D handset instead of a visual display of holographic technology.In this regard, the takee holographic handset outdoes competitors by jumping ahead one generation," Takee said in a statement.

The takee holographic handset will be officially released in China on July 17.