Google will soon be able to ban specific pages from showing ads rather than a whole website, when the firm detects violations of its Adsense e policy.
Adsense, Google's ad platform for publishers, is used by millions of websites. In 2016, Google paid out more than $11 billion to its publisher partners from advertising.
Google is introducing a new technology for policy violations that allows the company to act more quickly and more precisely when it needs to remove ads from content that violates the Acdsense policies. Historically, for most policy violations, Google removes all ads from a publisher's site. As the new page-level policy action is rolling out, Google will be able to stop showing ads on select pages, while leaving ads up on the rest of a site's good content. Google says it will still use site-level actions but only as needed. And in the case of persistent violations, Google will still terminate publishers.
Google is also announcing a new Policy Center as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.
The changes will roll out in a few weeks. Google says that by offering more transparency about why policy actions were taken and the violations found, AdSense publishers will be able to quickly resolve issues across all their sites and pages using step-by-step instructions.