HBO is in talks with Apple and other companies to launch the HBO Now video streaming service, according to a report in Wednesday's International Business Times.

The service is expected to launch next month, according to the report, which cited sources familiar with the matter. The service's retail price is expected to be $15 a month, the report said.

But it seems that HBO is also talks with at least five companies including Apple, Google and Tivo to distribute the Web-only service, Bloomberg reported, citing people familiar with the matter.

Time Warner, which owns the HBO pay-TV service, announced the video streaming service in October.