Breaking News

COLORFUL Unveils New iGame M15 and M16 Origo Gaming Laptops at COMPUTEX 2026 GIGABYTE Showcases Sleek STEALTH and Elegant WOOD PC Builds at COMPUTEX 2026 GIGABYTE Showcases Industry-leading CQDIMM Performance and Ecosystem Expansion at COMPUTEX 2026 G.SKILL Demos Trident Z5 NeoX RGB Series DDR5 with AMD EXPOT Technology NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

How eight pixels cost Microsoft millions

How eight pixels cost Microsoft millions

Enterprise & IT Aug 20,2004 0

Microsoft's lack of multicultural savvy cost the Redmond behemoth millions of dollars, according to a company executive.

The software giant has seen its products banned in some of the biggest markets on earth--and it's all because of eight wrongly colored pixels, a dodgy choice of music and a bad English-to-Spanish dictionary.

Speaking at the International Geographical Union congress in Glasgow on Wednesday, Microsoft's top man in its geopolitical strategy team, Tom Edwards, revealed how one of the biggest companies in the world managed to offend one of the biggest countries in the world with a software slip-up.

When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offending Windows 95 operating system software to try and heal the diplomatic wounds. "It cost millions," Edwards said.

Another social blunder from Microsoft saw chanting of the Koran used as a soundtrack for a computer game and led to great offence to the Saudi Arabia government. The company later issued a new version of the game without the chanting, while keeping the previous editions in circulation because U.S. staff thought the slip wouldn't be spotted, but the Saudi government banned the game and demanded an apology. Microsoft then withdrew the game.

The software giant managed to further offend the Saudis by creating another game in which Muslim warriors turned churches into mosques. That game was also withdrawn.

Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between "not specified," "male" or "bitch," because of an unfortunate error in translation.

Microsoft has also seen its unfortunate style of diplomacy have an effect in Korea, Kurdistan, Uruguay and to China--where a cartographical dispute saw Chinese employees hauled in front of the government.

Edwards said that staff members are now sent on geography courses to try to avoid such mishaps. "Some of our employees, however bright they may be, have only a hazy idea about the rest of the world," he said.

From News.com

Tags: Microsoft
Previous Post
Yahoo fixes two flaws in mail system
Next Post
KDE updates Linux desktop

Related Posts

  • NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI

  • Snapdragon X Series is the Exclusive Platform to Power the Next Generation of Windows PCs with Copilot+ Today

  • Activision Blizzard King to Team Xbox

  • NVIDIA Studio Lineup Adds RTX-Powered Microsoft Surface Laptop Studio 2

  • Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise

  • Introducing Xbox Game Pass Core, Coming This September

  • Announcing the next wave of AI innovation with Microsoft Bing and Edge

  • Microsoft Announces Security Copilot AI

Latest News

COLORFUL Unveils New iGame M15 and M16 Origo Gaming Laptops at COMPUTEX 2026
Consumer Electronics

COLORFUL Unveils New iGame M15 and M16 Origo Gaming Laptops at COMPUTEX 2026

GIGABYTE Showcases Sleek STEALTH and Elegant WOOD PC Builds at COMPUTEX 2026
Cooling Systems

GIGABYTE Showcases Sleek STEALTH and Elegant WOOD PC Builds at COMPUTEX 2026

GIGABYTE Showcases Industry-leading CQDIMM Performance and Ecosystem Expansion at COMPUTEX 2026
PC components

GIGABYTE Showcases Industry-leading CQDIMM Performance and Ecosystem Expansion at COMPUTEX 2026

G.SKILL Demos Trident Z5 NeoX RGB Series DDR5 with AMD EXPOT Technology
PC components

G.SKILL Demos Trident Z5 NeoX RGB Series DDR5 with AMD EXPOT Technology

NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Enterprise & IT

NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI

Popular Reviews

Akaso 360 Action camera

Akaso 360 Action camera

Dragon Touch Digital Calendar

Dragon Touch Digital Calendar

be quiet! Pure Loop 3 280mm

be quiet! Pure Loop 3 280mm

Noctua NF-A12x25 G2 fans

Noctua NF-A12x25 G2 fans

Endorfy Thock V2 Wireless Keyboard

Endorfy Thock V2 Wireless Keyboard

Soft2bet and the unseen hardware that makes instant play possible

Soft2bet and the unseen hardware that makes instant play possible

Crucial T710 2TB NVME SSD

Crucial T710 2TB NVME SSD

JSAUX 65Wh Rog Ally Battery

JSAUX 65Wh Rog Ally Battery

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed