Breaking News

ASUS Republic of Gamers Announces ROG NUC (2025) Gaming Mini PC Kioxia Broadens 8th Generation BiCS FLASH SSD Portfolio ASUS Announces Pro WS Platinum Series Power Supplies Razer Hammerhead V3 Wired Earbuds Bring Premium Sound and Comfort to Every Device ASUS ROG Unveils ROG Astral GeForce RTX 5080 Dhahab CORE OC Edition

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

How eight pixels cost Microsoft millions

How eight pixels cost Microsoft millions

Enterprise & IT Aug 20,2004 0

Microsoft's lack of multicultural savvy cost the Redmond behemoth millions of dollars, according to a company executive.

The software giant has seen its products banned in some of the biggest markets on earth--and it's all because of eight wrongly colored pixels, a dodgy choice of music and a bad English-to-Spanish dictionary.

Speaking at the International Geographical Union congress in Glasgow on Wednesday, Microsoft's top man in its geopolitical strategy team, Tom Edwards, revealed how one of the biggest companies in the world managed to offend one of the biggest countries in the world with a software slip-up.

When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offending Windows 95 operating system software to try and heal the diplomatic wounds. "It cost millions," Edwards said.

Another social blunder from Microsoft saw chanting of the Koran used as a soundtrack for a computer game and led to great offence to the Saudi Arabia government. The company later issued a new version of the game without the chanting, while keeping the previous editions in circulation because U.S. staff thought the slip wouldn't be spotted, but the Saudi government banned the game and demanded an apology. Microsoft then withdrew the game.

The software giant managed to further offend the Saudis by creating another game in which Muslim warriors turned churches into mosques. That game was also withdrawn.

Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between "not specified," "male" or "bitch," because of an unfortunate error in translation.

Microsoft has also seen its unfortunate style of diplomacy have an effect in Korea, Kurdistan, Uruguay and to China--where a cartographical dispute saw Chinese employees hauled in front of the government.

Edwards said that staff members are now sent on geography courses to try to avoid such mishaps. "Some of our employees, however bright they may be, have only a hazy idea about the rest of the world," he said.

From News.com

Tags: Microsoft
Previous Post
Yahoo fixes two flaws in mail system
Next Post
KDE updates Linux desktop

Related Posts

  • Snapdragon X Series is the Exclusive Platform to Power the Next Generation of Windows PCs with Copilot+ Today

  • Activision Blizzard King to Team Xbox

  • NVIDIA Studio Lineup Adds RTX-Powered Microsoft Surface Laptop Studio 2

  • Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise

  • Introducing Xbox Game Pass Core, Coming This September

  • Announcing the next wave of AI innovation with Microsoft Bing and Edge

  • Microsoft Announces Security Copilot AI

  • Microsoft breaks new ground in healthcare with the next evolution of AI

Latest News

ASUS Republic of Gamers Announces ROG NUC (2025) Gaming Mini PC
Gaming

ASUS Republic of Gamers Announces ROG NUC (2025) Gaming Mini PC

Kioxia Broadens 8th Generation BiCS FLASH  SSD Portfolio
Enterprise & IT

Kioxia Broadens 8th Generation BiCS FLASH SSD Portfolio

ASUS Announces Pro WS Platinum Series Power Supplies
PC components

ASUS Announces Pro WS Platinum Series Power Supplies

Razer Hammerhead V3 Wired Earbuds Bring Premium Sound and Comfort to Every Device
Consumer Electronics

Razer Hammerhead V3 Wired Earbuds Bring Premium Sound and Comfort to Every Device

ASUS ROG Unveils ROG Astral GeForce RTX 5080 Dhahab CORE OC Edition
GPUs

ASUS ROG Unveils ROG Astral GeForce RTX 5080 Dhahab CORE OC Edition

Popular Reviews

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

Arctic Liquid Freezer III 420 - 360

Arctic Liquid Freezer III 420 - 360

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

Soundpeats Pop Clip

Soundpeats Pop Clip

Crucial T705 2TB NVME White

Crucial T705 2TB NVME White

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

Noctua NH-D15 G2

Noctua NH-D15 G2

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed