Today, Intel announced that laptops verified through its “Project Athena” program will feature the visual identifier “Engineered for Mobile Performance.”
PC manufacturers and retailers can use the identifier across promotional activities and in-store and online retail environments to draw consumers to the laptops that meet the standards of the program’s target specification and key experience indicators (KEI).
The new identifier can be found for the first time today with the new Dell XPS 13 2-in-1, one of the initial systems verified through Project Athena and now available in the U.S. Over the coming weeks, the identifier will also be visible in marketing efforts for the HP EliteBook x360 1040 and HP EliteBook x360 830, which are also among the initial laptops verified through the program. Additional laptops are expected from Acer, Asus, Dell, HP, Lenovo and Samsung for the holiday season.
Project Athena is Intel’s ambitious program to keep the laptop market alive. The program is aimed at delivering a new class of laptops "that help people to focus, to be always ready and to adapt to different roles throughout the day." With support from more than 100 partners across the ecosystem, Intel’s long-term commitment with Project Athena includes ongoing research to define new experience targets and product specifications, co-engineering support, innovation pathfinding and joint marketing efforts.
In this first year of the program, the “Engineered for Mobile Performance” identifier indicates that the laptop has been co-engineered with Intel to meet the foundational KEIs of the program.
Laptops featuring the identifier will have passed the verification process, an iterative process led by Intel engineers, that includes meeting specified platform requirements and KEI targets across six vectors: instant action, performance and responsiveness, intelligence, battery life, connectivity and form factor.
The identifier can be used across PC manufacturer, retailer and other online listings and product detail pages, as well as on in-store display systems, demos and packaging. For applicable 10th Gen Intel Core processor-based systems, the designation will be used in conjunction with 10th Gen Intel Core processor badges.