Intel has hired senior Staples executive Steven Fund to oversee its global marketing, as it hopes can change the way it positions products in a shrinking PC market. Intel said Fund will be responsible for a broad portfolio that includes Intel's global marketing strategy, brand management, product positioning, market research, advertising, partner marketing, retail channel marketing, digital marketing, social media, and global communications. He will join Intel effective June 2.

Fund comes to Intel from Staples, where he was senior vice president of global marketing and member of the company's senior leadership team.

Prior to Staples, Fund worked at Procter and Gamble where he led the global expansion of the Gillette Fusion product. Earlier in his career he held brand management leadership roles at the Pepsi-Cola Company.