Intel has been reportedly developing an internet-based TV service, the Wall Street Journal said, citing people familiar with the matter. The company plans to create a "virtual cable operator" that would offer media companies' TV channels in a bundle over the Internet, the WSJ said.

The product could use an Intel set-top box, and the chipmaker has told its potential partners it wants to start the service before the end of the year, the paper added.

Intel has not commencted on the report.