LG Electronics' XD Engine Chip, which is featured in the 55-inch LCD TV, is capable of decoding digital signals offering improved brightness and contrast ratios, addressing much of the criticism of previous LCD TVs.
Another feature is the new S-IPS module, which allows for the world's largest horizontal and vertical viewing angle, at 176-degrees. This was usually a shortcoming of LCD technology and now allows this new screen to be an effective replacement for both conventional CRT and PDP screens.
It also features a range of input and output terminals, including PC connectivity and a digital TV inputs, allowing for the TV to be used for more than one application. It also features AVL (Automatic Volume Level) and SRS TruSurround Sound, providing a realistic sound experience.
The 55-inch LCD TV adopts a 1920 Χ 1080 resolution, delivering over twice the amount of pixels of existing digital TVs.