LG Electronics is offerig the convenience of PayPal on its Smart TV platform. Available now on 2013 LG Smart TVs available in the United States, Canada and the United Kingdom, the feature will also be included in LG Smart TVs in France, Germany, Spain, Italy and Australia starting this month with other markets to follow.

This secure, digital payment system provides an easy way for consumers to purchase products and services directly through their LG Smart TV.

PayPal on the Smart TV platform allows consumers to quickly authenticate their identity and make their desired purchase. The user can enter the appropriate digits via a traditional remoteor by using LG's Magic Remote to control the digital onscreen keypad. It puts an end to the annoyance of having to enter the same email address, password and credit card number again and again. PayPal also offers a convenient opt-in "remember me" option for even more frictionless purchasing.