LG Electronics announced the launch of its LG gram series of llaptops. Lighter than the MacBook Air, they are available now at Microsoft stores across the U.S. as well as online at Microsoft Store and Amazon. In fact, the LG gram 14 is among the lightest laptops in the 14-inch category, weighing only 2.16 pounds - less than the MacBook Air. In addition, the body is made of carbon-lithium and carbon-magnesium, giving the LG gram 14 a strong rugged framework. Finally, at just a half-inch thin, the LG gram 14 can be packed up and taken anywhere easily.

The launch of LG's first laptop series in the U.S. is timed with the debut of Windows 10. The LG gram series comes equipped with Windows 10, including Cortana and Microsoft Edge. All are Microsoft Signature Edition laptops - each PC is free of installed junkware, is performance-tuned and has a fully virus-protected system. It also delivers performance with fifth generation Intel Core processor (either Intel Core i5 or i7).

LG Gram supports the latest standards for connectivity, including Wi-Fi and Bluetooth wireless technology, along with extra ports for USB 3.0, a micro-USB and micro-SD slot. It also comes with a built-in HDMI port, which is uncommon among laptops of this size, which generally require HDMI adaptors.

With LG gram's instant boot feature, the operating system starts up immediately when the user opens the display whether it's totally powered off or in sleep/hibernation mode. It also boasts a battery life of up to 7.5 hours.

LG gram series also offers a Full HD picture quality, boasting a 1920 x 1080 resolution and 16:9 aspect ratio. The display also features LG's In-Plane Switching (IPS) technology.

"Reader Mode" provides optimal conditions for reading by reducing blue light. LG gram series also features built-in Digital-to-Analog converter (DAC).

Three models comprise the LG gram laptop series:

• LG gram 13 - 13-inch model in white with Intel Core i5, 8GB of memory and 128GB of storage Model 13Z950-A.AA3WU1. Weight: 2.16 pounds. Suggested price: $899
• LG gram 14 - 14-inch model in gold with Intel Core i5, 8GB of memory and 128GB of storage Model 14Z950-A.AA3GU1. Weight: 2.16 pounds. Suggested price: $999
• LG gram 14 - 14-inch model in gold with Intel Core i7, 8GB of memory and 256GB of storage 14Z950-A Model 14Z950-A.AA4GU1. Weight: 2.16 pounds. Suggested price: $1,399