At this year?s IFA tradeshow in Berlin, LG Electronics will be showing its latest plasma LG TVs, which are coming with new features such as restoring photos and video to 97 percent of their original quality. "Through our ongoing commitment to plasma, we've come up with technology that?s raised plasma picture quality to new heights, and helped rejuvenate the overall plasma TV market," said Heui-seob Kim, Vice President and Head of the PDP TV Business at LG Electronics Home Entertainment Company. "At IFA 2011, we'll be taking the chance to show European consumers the true potential of plasma, and how we're setting the pace with innovations that deliver real improvements in how viewers can watch and interact with their TVs."

LG claims that Photo Mode, one of LG's most important new advances in plasma, reproduces photos and other multimedia content onscreen with a clarity and resolution that is almost indistinguishable from the original. Compared with the source, Photo Mode reproduces pictures with 95.7 percent of the colour, 96 percent of the hues and 98 percent accuracy in distances. In addition, other effects such as monotone, sepia, oil painting and vignette, ensure that LG?s Plasma TVs deliver near-perfect renditions of photographs.

Thanks to their 97 percent accuracy, LG's 50-inch and 60-inch PZ950 series Plasma TVs recently won the "Best Photo Display TV" at the Technical Image Press Association (TIPA) Awards 2011.

LG's Plasma TVs were also the world?s first to be designated THX Certified Displays, a distinction they received at the 2008 Consumer Electronics Show (CES).

Ensuring that viewers have no shortage of convenient content options, LG's Plasma TVs also support HDMI sockets and USBs.