LG Electronics on Thursday announced the launch of its premium TV lineup comprised of razor-thin organic light-emitting diode (OLED) models and the most advanced liquid crystal display (LCD) products.

The company is launching its 2017 SUPER UHD TV lineup featuring Nano Cell display lineup. Alongside the amazingly thin LG SIGNATURE OLED TV W first unveiled at CES last month, LG has high hopes that its dual premium strategy for TVs will expand its market share in the global TV industry. LG SIGNATURE OLED TV W will be available in Korea and the United States starting this month. SUPER UHD TVs with Nano Cell technology will become available in the weeks and in other markets in the second quarter of 2017.

The ultra-slim OLED W models that are less than 4 millimeters thick offer the latest TV technology of high resolution for cinema-quality color. In addition, its W series feature Dolby Atmos sound for the first time in the market. The W stands for wallpaper and refers to the TV's new "picture-on-a-wall" design.

LG will introduce five 4K OLED TV models in Korea with screen sizes varying from 77/65W7, 77/65G7, 65/55E7, 65/55C7 and 65/55B7.

Along with the OLED TVs, LG has high hopes for the upcoming LCD products featuring Nano Cell technology. The technology uses one nanometer-sized particles to offer more accurate color reproduction.

The Nano Cell display achieves impressive picture quality by absorbing stray lightwaves, resulting in purer, cleaner colors. This light absorbing capability allows LG's new LCD displays to filter out specific colors with much greater precision, rendering each color exactly as it was intended.

The company also said that the Nano Cell can deliver consistent colors at wider viewing angles with virtually no color difference between viewers seated directly in front of the screen and those watching at a 60 degree angle.

All 2017 LG OLED and SUPER UHD TVs feature Active HDR to render brighter scenes and greater shadow details when displaying HDR content. Active HDR allows LG TVs to process the picture scene by scene, inserting dynamic data where needed. In addition, 2017 LG TVs support the full palette of HDR formats, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma).