"Millions of consumers are using Windows Media Player 9 Series and Windows XP for video and DVD playback; WMV HD is a great way to deliver high-definition video content to a large audience today," said Rolf Hartley, senior vice president and general manager of the Professional Products Group at Sonic. "DVD Producer - WMV HD Edition and our new beta program will allow high-end post facilities and the Hollywood film community to get involved with WMV HD in order to create stand-alone titles and exciting HD bonus content for standard-definition feature film DVDs."
Sonic is showcasing DVD Producer - WMV HD Edition in the Sonic booth (Booth No. SL4736) and Microsoft booth (Booth No. SL5445) at NAB. The demonstration highlights tight integration with Avid Technology Inc.'s nonlinear video workstations and focuses on the preparation of high-definition video and authoring using Sonic's new application. DVD Producer -- WMV HD Edition is targeted for release in September of this year.