Microsoft To Drop The Nokia Branding
Microsoft plans to kill the "Nokia" branding from their mobile devices and will use just the "Lumia" brand for new devices devices, according to a report.
GeeksOnGadgets has obtained an internal Microsoft document that details the company's guidelines for its own brands.
"As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign," reads one of the slides. Microsoft is also planning not to use the Windows Phone logo in promotions and commercials, instead it will be replaced with just Windows.
Microsoft has acquired Nokia's phone business and since then, it still used the Nokia brand for the mobile devices.
We are not sure whether the document is official or accurate.However, the company's latest commercials for the Lumia 930 don't even mention Windows Phone at all, with the company to refer to Windows Phone simply as Windows.
We are expecting a comment from Microsoft on the report.
"As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign," reads one of the slides. Microsoft is also planning not to use the Windows Phone logo in promotions and commercials, instead it will be replaced with just Windows.
Microsoft has acquired Nokia's phone business and since then, it still used the Nokia brand for the mobile devices.
We are not sure whether the document is official or accurate.However, the company's latest commercials for the Lumia 930 don't even mention Windows Phone at all, with the company to refer to Windows Phone simply as Windows.
We are expecting a comment from Microsoft on the report.
