Breaking News

DJI Agras T100, T70P and T25P Launches Globally Sony Introduces the RX1R III Razer Introduces Next-Generation Connectivity and Performance with New Thunderbolt 5 Dock and Core X V2 Transcend's New ESD420 Portable SSD Offers MagSafe Compatibility and Pro-Level Performance G.SKILL Trident Z5 DDR5 Memory and WigiDash Receives European Hardware Awards 2025

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

Microsoft To Promote New 'Star Trek Into Darkness' Film

Microsoft To Promote New 'Star Trek Into Darkness' Film

Enterprise & IT May 15,2013 0

A new Star Trek app for Windows 8 and Windows Phone kicked off a cross-company partnership to promote "Star Trek Into Darkness," the new film from Paramount Pictures. Microsoft and Paramount will materialize the new Star Trek movie-themed content across Microsoft's consumer products and services leading up the May 16 release of the new movie.

Virtually every Microsoft consumer brand ? Windows, Windows Phone, Xbox, Xbox LIVE, MSN, Bing and Microsoft Stores is coming together to help celebrate the release of the film, says Jen Buckmaster, senior marketing manager at Microsoft?s Lifestyle Marketing Group.

The partnership officially jumped into warp drive earlier this month with the release of a Star Trek app for Windows Phone and Windows 8. The app will enable fans to purchase tickets via Fandango for the movie?s advance screening in IMAX on May 15, one day before the official theatrical release. Fans can also get news about the film, perform missions as a member of Starfleet Academy, enter sweepstakes and watch exclusive behind-the-scenes videos.

Star Trek will continue to materialize across Microsoft?s products in the days leading up to the film?s debut. Microsoft today added Klingon to the list of supported languages on the Bing Translator. Paramount connected Bing's developers with CBS (long-term stewards of all-things Star Trek), and in turn, the professor who created the fictional Klingon language. They worked to feed enough Klingon root words into the program to be able to translate just about any phrase. Plus, Bing will have a special homage to the Star Trek franchise on its home page to celebrate the new film, along with a few surprises up its sleeve if you enter the right phrase into the search engine.

Xbox SmartGlass will also provide a second screen experience that gives people access to behind-the-scenes footage from the 2009 film when they watch the movie on Xbox Video on their Xbox 360. It will also provide "Star Trek Into Darkness" exclusive trailers, videos and special promotional offers.

"Star Trek: The Video Game" is available for Xbox 360 and Windows PCs now.

The experience also extends beyond the screen. Actors from the new film will beam into Microsoft Store locations in Toronto, San Francisco, Seattle and Los Angeles leading up to the premiere, handing out tickets to advance screenings.

Tags: Microsoft
Previous Post
Android, Samsung Keep Their Smartphone Lead
Next Post
LG, VMware and Verizon Wireless Enable Secure Virtual Mobile Experience on Optimus Vu

Related Posts

  • Snapdragon X Series is the Exclusive Platform to Power the Next Generation of Windows PCs with Copilot+ Today

  • Activision Blizzard King to Team Xbox

  • NVIDIA Studio Lineup Adds RTX-Powered Microsoft Surface Laptop Studio 2

  • Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise

  • Introducing Xbox Game Pass Core, Coming This September

  • Announcing the next wave of AI innovation with Microsoft Bing and Edge

  • Microsoft Announces Security Copilot AI

  • Microsoft breaks new ground in healthcare with the next evolution of AI

Latest News

DJI Agras T100, T70P and T25P Launches Globally
Drones

DJI Agras T100, T70P and T25P Launches Globally

Sony Introduces the RX1R III
Cameras

Sony Introduces the RX1R III

Razer Introduces Next-Generation Connectivity and Performance with New Thunderbolt 5 Dock and Core X V2
Gaming

Razer Introduces Next-Generation Connectivity and Performance with New Thunderbolt 5 Dock and Core X V2

Transcend's New ESD420 Portable SSD Offers MagSafe Compatibility and Pro-Level Performance
PC components

Transcend's New ESD420 Portable SSD Offers MagSafe Compatibility and Pro-Level Performance

G.SKILL Trident Z5 DDR5 Memory and WigiDash Receives European Hardware Awards 2025
Enterprise & IT

G.SKILL Trident Z5 DDR5 Memory and WigiDash Receives European Hardware Awards 2025

Popular Reviews

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

Noctua NH-D15 G2

Noctua NH-D15 G2

Soundpeats Pop Clip

Soundpeats Pop Clip

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

Crucial T705 2TB NVME White

Crucial T705 2TB NVME White

be quiet! Pure Base 501

be quiet! Pure Base 501

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed