Sony "Music Unlimited powered by Qriocity" sevice finally expands in in France, Germany, Italy and Spain. "Music Unlimited powered by Qriocity," which debuted in the U.K. and Ireland in December 2010, is a cloud-based, digital music service which gives music lovers access to a catalogue of millions of songs from major labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music as well as leading independent labels and major publishers worldwide.

Users can play music any time through "Music Unlimited powered by Qriocity" on a wide variety of Internet-connected Sony devices including Sony's 2010 and 2011 models of network-enabled BRAVIA TV, Blu-ray Disc player, Blu-ray Disc Home Theater system, PlayStation 3 computer entertainment system as well as VAIO and other personal computers. All existing PlayStation 3 computer entertainment systems in these countries will have access to the service. It will also become available on Sony's portable devices, as well as on Sony and third-party Android-based mobile devices and other portable devices.

Sony offers the Basic (3.99 Euros) and the Premium (9.99 Euros) monthly subscription plans. The Basic plan works as an infinite ad-free radio station and subscribers can listen to dozens of personalized channels - categorized by genre, era as well as mood through SensMe - without the requirement to download or manage their music files. Additionally, the Premium subscription plan offers a one-time 30 day Premium free trial enabling users to listen in full to every song on demand, create personal playlists of favorites, and gain access to premium Top 100 channels which are regularly updated with the latest hits.

By studying users' listening habits, incorporating their 'like/dislike' song ratings, analyzing their existing music collections and more, "Music Unlimited powered by Qriocity" adapts to users' music preferences.

"Music Unlimited powered by Qriocity" is the next extension of services 'powered by Qriocity.' Sony debuted "Video On Demand powered by Qriocity," a premium video streaming service, in the U.S. in April 2010 and expanded the service to France, Germany, Italy, Spain and the U.K. in November 2010. It will also become available in Japan on January 26. Through "Video on Demand powered by Qriocity" customers can instantly rent from a growing library of Hollywood blockbuster movies across Sony's 2010 and 2011 models of network-enabled BRAVIA TV, Blu-ray Disc player and Blu-ray Disc Home Theater system.