SK Telecom today introduced a new platform called 'Context Platform' at MWC 2014. Context Platform presumes what situation the user is in by utilizing smartphone's functions including camera, sensors, GPS and Wi-Fi. For instance, when a user is walking with a smartphone (embedded with the platform) in his pocket, the phone detects the user's repeated movement and speed via its sensors and GPS, and analyzes the collected information through an algorithm to come up with the conclusion that the user is "in a walking situation." Through repeated process of analysis, the platform becomes smarter and more accurate.

In addition, based on customer's device usage patterns involving calls, SMS, SNS, schedule, and applications, the platform can figure out his personal connections, amount of spending, and time spent on games.



Along with Context Platform, the SK Telecom is showcasing 'Life Log,' a service developed on this platform. Life Log automatically keeps track of one's daily lives (leisure, habit, health-related activities, etc.) and allows him to later look up past records and statistics.

Besides Life Log, Context Platform can be used to develop and offer many other services optimized for each individual's lifestyle. For example, a user can have his T Map automatically activated right before he leaves for work; receive a list of recommended songs upon arrival at subway platform on his way home from work; and set up an alert that warns him if he is spending more money than usual.

SK Telecom said it would take all steps necessary to safeguard users' personal information. For instance, information generated from a smartphone can only be stored in and accessed via that particular device. Also, the company is currently developing an application lock feature as well as a technology that records only preselected type of information to prevent leakage of information.