Nissan is launching "on-demand driving" through its test of a subscription service model called Nissan Switch.

The program launches in the Houston area and offers a variety of vehicles, including the all-electric Nissan LEAF PLUS, TITAN pickup, and GT-R. Just like other subscription services for television and music, there is no long-term contractual commitment.

"Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility, without long-term financial commitments for our customers," said Andrew Tavi, vice president, Legal, External Affairs and Business Development, Nissan North America, Inc. "This program provides more choice, convenience, and flexibility. For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution."

The Nissan Switch subscription program, powered by Clutch Technologies LLC (Clutch), offers vehicles that represent the latest model year featuring well-equipped trim levels. Some include driver-assist technology, allowing shoppers to try features like Nissan ProPILOT Assist.

There are two tiers to Nissan's subscription services with the ability to switch tiers each month. After a $495 membership activation fee, the monthly subscription includes the vehicle (unlimited switches, as often as a new vehicle each day), delivery, cleaning, insurance, roadside assistance, and regular maintenance.

Nissan is working with Central Houston Nissan to administer this new subscription service. A dealership concierge member will deliver the vehicle anywhere within the Select Service area and will help transfer items from car to car. The concierge also offers to walk-around the vehicle at the time of delivery to answer any questions about key features, safety, and driver-assist technologies.

More information about Nissan Switch, or enroll, is available at www.nissanswitch.com through August 2020.

Other automakers beyond Nissan are trialing subscriptions, like Mercedes-Benz, BMW, Porsche, Audi, Volvo, Cadillac, and Jaguar. Car rental companies including Hertz and Enterprise are also getting in on the action.