While you can buy an iPhone off contract and go on AT&T's or T-Mobile or any GSM carriers network, this is the first time Apple has let the iPhone play in the specific prepaid market. The device won't be subsidized the way it is at the major wireless providers, potentially making it a harder sell. At the other carriers, the iPhone 4S is $199.
"Our customers want the best products available," Doug Hutcheson, chief executive officer of Leap, said in the statement. "Launching iPhone is a major milestone for us."