Samsung Display is trying to bring its curved display technology to Chinese products by forming an alliance with local TV and monitor makers, including Hisense and TCL. The South Korean company on Wednesday announced that members of the "Curved Alliance" alliance will join hands in expanding their curved display product lineup and boost the curved product market through research and development. Top TV brands and monitor manufacturers including Samsung Electronics, Hisense, TCL, Changhong, Xiaomi and LeTV have joined the alliance.

"Samsung's curved display products have offered a completely new option with differentiated technology and design," Samsung Display Liquid Crystal Display Business Division Executive Vice President Han Gab-soo said in a statement. "Through continuous research and development and aggressive expansion of the product lineup of global TV makers, curved displays will be a new driving force for the stagnant display market."

Samsung Display hosted the Curved Forum with China Electronics Chamber of Commerce in Beijing, Tuesday, inviting more than 200 officials from global TV and monitor makers, government agencies, retailers and academic institutions.

Samsung Display also announced its curved display market strategy and vision, and the China Electronics Standardization Institute (CESI) released an evaluation of display products. The company said it has received quality verification by the CESI for the contrast, brightness and anti-image distortion of its display panels.

The move could help Samsung sell its curved display expertise and technology to Chinese TV makers easier, and better deal with possible legal hurdles in the country.