Samsung Electronics America announced its 2026 Micro RGB TV lineup, marking the next leap forward in premium home viewing. Featuring two new series — the flagship R95H and R85H — the Samsung Micro RGB TV lineup unlocks a new level of precise, pure color in an expanded range of Class sizes from 55 to 115-inches. “Samsung is celebrating 20 years as the #1 global TV brand1, but we’re not resting on our achievements. We’re writing the next chapter in our relentless pursuit of quality and innovation, and that includes our Micro RGB TVs,” said Shane Higby, Head of Home Entertainment at Samsung Electronics America. “Samsung Micro RGB TVs set a new standard for color and realism previously impossible in TV technology. And by offering sizes to suit any living space, we’re ensuring many more shoppers can enjoy this new world of color right in their living rooms.”

The New Standard of Color
Unlike other RGB TV technologies, the Samsung Micro RGB TV lineup utilizes thousands of micro-sized2 red, green, and blue LEDs that each emit light independently. These microscopic lights minimize color bleed, enabling expanded color with pinpoint accuracy. In fact, as verified by VDE, Samsung Micro RGB TVs achieve 100% coverage of the BT.2020 color area3, an international standard established by the International Telecommunication Union (ITU). The R95H also integrates our award-winning Samsung Glare Free technology so you can enjoy the TV’s incredible color and contrast even in bright, sunlit rooms.

Samsung Micro RGB TVs’ fantastic color expression is made even better by the Micro RGB AI Engine Pro4. Developed specifically for the Samsung Micro RGB TV, this processor represents the pinnacle of Samsung engineering, meticulously calibrating the picture for truly lifelike color with exceptional depth and vibrancy. It creates stunningly sharp images with incredible detail, ensures smooth motion during fast action, produces expansive room-filling audio, and powers your favorite apps and personalized experiences that redefine TV.

Specifically, this processor can recognize scenes with duller colors and intelligently enhance them through Micro RGB Color Booster Pro. Plus, Micro RGB HDR Pro5 pairs amazing color with outstandingly bright highlights for an intensely vivid picture. And, AI Motion Enhancer Pro6 makes it easier to follow fast-moving objects like a golf ball or soccer ball, as well as scrolling text.

Like many 2026 Samsung TVs, the Micro RGB TV lineup supports the HDR10+ ADVANCED standard to deliver a range of benefits, like enhanced brightness, genre-based optimization, smoother motion and more.

Samsung Micro RGB TVs are also well-equipped for gamers casual and competitive alike. Their picture stays stunning through even the fastest-paced titles, with Motion Xcelerator 165Hz7 (R95H) and Motion Xcelerator 144Hz (R85H) virtually eliminating any lag or blur.

For cinematic audio, Dolby Atmos sound will feel like it’s emanating from all around you, while Object Tracking Sound enhances realism by producing audio that follows the movements on screen.

And for a complete home cinema experience, you can now pair up to five Samsung sound devices with your Samsung TV via Q-Symphony8, synchronizing audio for more robust and detailed sound.

Peak Micro RGB TV Performance Meets Minimalist Design
Engineered to be as beautiful as the picture it displays, the R95H features Wireless One Connect Ready9 support, letting you choose if you want wired inputs, wireless inputs or a combination of both, giving you the flexibility to connect all your devices where and how you want. Both models’ designs are enhanced by support for our Slim Fit Wall Mount10, ensuring a flush fit against the wall. They also offer access to Samsung Art Store11, helping subscribers transform their space with over 5,000 works, including exclusive collections from world-renowned museums, artists and galleries. Every Art Store subscription supports the creators and institutions behind these works, including our gallery, museum, and independent artist partners. And, to enjoy a selection of the Art Store’s vast catalogue, Art Store Streams offers 30 free pieces rotated monthly.

A Display with Deeper Insight
Samsung Vision AI Companion12 enriches the experience across the Samsung Micro RGB TV lineup by combining large language model (LLM)-powered intelligence with natural conversation via Bixby.

Vision AI
You can ask your TV anything and get instant, personalized answers — whether it’s about a scene playing on screen, ideas for dinner or help planning an upcoming trip. And with separate apps for Microsoft Copilot and Perplexity, Samsung offers access to more AI agents than any other brand, letting you discover information in the way that works for you13.

New this year, AI Soccer Mode Pro14 and AI Sound Controller Pro15 work together to elevate your sports viewing experience. AI Soccer Mode Pro recognizes soccer on screen and boosts colors so jerseys really pop and the green grass looks even richer. It’ll also enhance the sounds of the game, like the commentators or roar of the crowd.

Meanwhile, AI Sound Controller Pro puts you in control of your audio, letting you independently adjust the volume of voices, music and sound effects. That means you can balance or even remove the sound of the crowd or commentator to tailor the game to your preferences. Together, these features bring the stadium atmosphere right to your living room, with vibrant visuals and immersive, customizable sound.

Our updated One UI Tizen is home to all these upgrades and more, including Samsung TV Plus16 for access to 2,700+ free streaming options, including 750+ subscription-free channels, and Samsung Gaming Hub17 for console-free gaming. Featuring a streamlined interface for 2026, One UI Tizen supports up to seven years of OS updates18 for continued access to all the latest apps and services.

Experience the true color difference you have to see to believe, with Samsung Micro RGB TVs rolling out now across Samsung.com and at select retailers including Best Buy. The 100” Class size Micro RGB TV will debut later this year.

Series Name Pricing
MR95F (Carry Over) • 115” Class MR95F: $29,999.99
R95H • 85” Class R95H: $6,499.99
• 75” Class R95H: $4,499.99
• 65” Class R95H: $3,199.99
R85H • 85” Class R85H: $3,999.99
• 75” Class R85H: $2,799.99
• 65” Class R85H: $2,099.99
• 55” Class R85H: $1,599.99

For more information, please visit www.samsung.com.