Sonos today launched Sonos Radio, a free, ad-supported streaming radio service available exclusively to Sonos customers in more than 10 million homes globally.

Complementing the 100+ streaming options available on Sonos, the new service brings together more than 60,000 stations from partners alongside original programming from Sonos. Handpicked by a team of curators, DJs, and artists, the new Sonos Stations queue up diverse music selections spanning customers’ favourite genres, inspired by both classics and current obsessions. Ad-free artist stations feature current influences and inspirations, starting with a personal station from Thom Yorke. In addition, Sonos Sound System will feature new artists, stories, and insights into today’s music. Sonos customers can listen worldwide via the Sonos app starting today.

“Sonos has always made it easy for customers to discover the riches of streaming music services by building premium products that sound great and by giving customers the freedom to use the services of their choice,” said Patrick Spence, Sonos CEO. “Sonos Radio brings together streaming radio services and a selected set of curated radio stations in a simple, elegant way. This is just a beginning as we work to deliver services that provide our customers a better experience, and provide our music streaming service partners an opportunity to highlight their best content.”

Sonos Radio is integrating multiple internet radio services, including TuneIn and iHeartRadio, with more to come. Start the day with a local NPR station or enjoy favourites from round the world, including SomaFM in San Francisco or ByteFM in Germany. Sonos Radio will be continually updated with new stations, including integrations with Europe’s largest radio company, Global, and Radio.com for US listeners, both coming soon.

Sonos Radio also introduces original radio programming from Sonos, featuring a range of music handpicked by DJs and artists. Sonos’s ad-free station, Sonos Sound System, is curated and hosted by the Sonos team, recorded in a newly-built radio studio in Sonos’s flagship store in New York City. Listeners will enjoy a stream of new, well-known, or rediscovered music, behind-the-scenes stories, as well as guest artist radio hours from the likes of Angel Olsen, JPEGMAFIA, Phoebe Bridgers, Jeff Parker (Tortoise), Vagabon, and more. Artist-hosted radio hours, released every Wednesday, will start the stream of Sonos Sound System for a 60-minute radio show with music and commentary about inspiring artists, releases, and the host’s latest work.

Sonos Stations, inspired by Sonos owners’ favourite genres, feature 30+ curated ad-supported stations. For a mix of music handpicked by Sonos, enjoy stations including Concert Hall, Country Outlaws, Hip Hop Archive, Kids Rock, and more.

For the best listening experience across all Sonos Radio streams, Sonos partnered with Super Hi-Fi, a company delivering AI for digital music, for volume levelling across songs and ads, song blending, and mixing in voice commentary.

Sonos brought together long-time partners is Sonos Radio, from TuneIn and iHeartRadio to Napster, the first-ever streaming service on Sonos powering the catalogue for Sonos Stations.

Sonos Radio is now pre-loaded in the browse menu of the Sonos app with today’s software update.

Global radio stations will be available for all Sonos customers worldwide. Sonos’s original programming will be available in the United States, Canada, United Kingdom, Ireland, and Australia beginning today. Support for additional countries will follow.