Sony has announced the retail availability of its newest A8 4K HDR OLED televisions (65” and 55”) in Europe.

Picture Processor X1 Ultimate is at the heart of the A8’s prowess – it analyses image data to bring out the intense contrast of OLED with pure blacks, peak brightness and realistic pictures. The TV also features Pixel Contrast Booster, which enhances colour and contrast in bright areas so you can enjoy scenes full of lifelike shades and hues, more depth, fine texture and the pure black contrast that only OLED can deliver. Also, for the first time in an OLED TV, the A8 incorporates Sony’s own X-Motion Clarity technology, ensuring that even fast action stays smooth and clear.

The A8 TVs use of Acoustic Surface Audio, which turns the TV screen into a speaker. An actuator behind the screen vibrates discreetly to create sound so what you hear comes from the place in the scene where the action is happening – dialogue from characters, engine noise from a car. For extra punch, two subwoofers are subtly integrated into the rear of the TV.

The new A8 TVs continue to deliver the creator’s intent with Netflix Calibrated Mode. This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. Further, the A8 is an IMAX Enhanced product, ready to meet high-quality colour, contrast, clarity and sound.

Sony’s A8 4K HDR OLED TVs feature Ambient Optimization, a new technology that optimises picture and sound quality in any customer environment. It will automatically adjust the picture brightness to the ambient light in the room, boosting the brightness in bright rooms and reducing in dark rooms. It even detects objects in the room, such as curtains and furniture that can absorb or reflect sound, fine-tuning the acoustics so your sound isn’t compromised.

The A8 line-up features Android TV with the Google Assistant, Google Play Store and Chromecast built-in. Sony’s original user interface menus and voice controls are also enhanced for better daily use. With the Google Assistant and Amazon Alexa enabled devices, you may cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices. Apple AirPlay 2 users can stream movies, music, games and photos to their television right from their iPhone, iPad or Mac. The Apple HomeKit technology provides an easy, secure way for users to control their television from their iPhone, iPad or Mac.